InterContinental Hotels Group (IHG) today announced the appointment of Peter Gowers to the newly created role of Chief Marketing Officer (CMO). Peter will assume his new position on November 1.
Peter will direct the marketing of IHG's seven brands across more than 100 countries, which together produce an annual turnover of over $10 billion. In addition, he will be responsible for Priority Club Rewards, the world's largest hotel loyalty scheme with over 27 million members and will be supported by a total marketing budget in excess of $450 million.
Andrew Cosslett, Chief Executive Officer of IHG, said: "As we focus further on being a manager and franchiser in the hotel industry our brands become an even more important part of our growth strategy. Peter brings a combination of strategic thinking with a proven track record in brand management and will be an invaluable part of our senior management team."
Peter Gowers added: "The hotel business is going through a period of profound change with brands becoming one of the key focus areas. IHG will lead the industry in moving away from traditional hotel marketing and adopting a more innovative and insightful approach focusing on brand definition coupled with customer and hotel owner loyalty."
Peter, formerly Executive Vice President for Global Brand Services for IHG was responsible for the recent brand evolution for InterContinental Hotels and Resorts under the title 'Do you lead an InterContinental life?' and previous to that held a number of senior roles within Six Continents PLC.
A graduate of Oxford University and married with two children, Peter, aged 33, is an avid supporter of Tottenham Hotspur.
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