Global Hyatt Corp. said on Monday it was looking to attract customers in their twenties and thirties for its upscale extended-stay and limited-service hotels to take market share from competitors.
"The target has always been the mid-week road warrior -- that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure," Jim Abrahamson, Hyatt's senior vice president of acquisition and development, said at an industry conference.
Hyatt said recently-acquired upscale extended-stay properties once operated by Wyndham Hotels would be renamed Hyatt Summerfield Suites to move its brand into other areas.
The chain of 21 properties, six of which are owned by privately-held Hyatt, will be renovated, with the first converted to the new brand later this year.
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Source - Reuters
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