Hear how Hilton, Starwood, Intercontinental and Club Med get the maximum return from their marketing spend

2006-02-14
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  • EyeforTravel Top executives representing leading hospitality companies will share their wealth of experience, knowledge and expert predictions at EyeforTravel's annual Sales and Marketing in Travel conference and exhibition. Last year nearly half of all the attendees were VP level or above, and with over 200 attendees expected at this year's event, this is a valuable networking opportunity for any sales and marketing professional

    To see a full agenda and a list of speakers visit: www.eyefortravel.com/smusa2006/15


    Once again EyeforTravel has recruited speakers from some of the worlds most profitable travel companies. Hear from a wide variety of senior-level sales, marketing, and e-commerce experts from such companies as: Travelocity, Hilton, United, Intercontinental, Club Med, Southwest, Delta, Orbitz, Mark Travel, Cheapflights, Starwood and many more!

    To request a brochure for this event visit: http://www.eyefortravel.com/smusa2006/info_request.asp


    This year's event sees a strong focus on increasing engagement with online customers and understanding how they behave. You will hear how personalization, loyalty schemes, content, comparison shopping and consumer generated media, all play their part in the purchasing process, and delegates will return to their business with the ability to successfully implement and exploit these tools - ultimately boosting sales.

    Agenda Highlights Include:

    • The Chief Marketing Officer from Orbitz will explain how they overtook the competition and gained the highest customer satisfaction rankings among online customers
    • VP of Global e-Commerce for Intercontinental and the Director of Interactive Marketing for Southwest Airlines will reveal how they achieve the optimum balance across a range of marketing channels
    • Meta-search giants Kayak and Sidestep will be joined by Starwood and Cheapflights as they evaluate what impact meta-search engines have had on online distribution and discuss how they can add value to suppliers, intermediaries and consumers
    • VPs of Marketing from Grand Circle Travel and The Venetian will be giving tips on how to improve email marketing performance and analyze the future of this medium
    • CEO's from top consumer generated media sites will explain how travel companies can utilize these sources
    • Hilton, Travelocity and Cendant join together to discuss the best way to create loyalty and retain customers

    Register before this Friday (17th February) and take advantage of the special early bird rate of just $995 - a saving of $400! This is a risk free opportunity as all places are transferable and fully refundable up till March 31st.

    You can register by either visiting the secure site at https://secure.firstconf.com/travel/smusa2006/register_request.asp Or send an email to: helen@eyefortravel.com




    Logos, product and company names mentioned are the property of their respective owners.

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