The Hotel Management Group's next-generation management program seeks to maximize IHG hotel owners' investments.
InterContinental Hotels Group's (IHG) announced that its Americas Operations Division, called The Hotel Management Group, today launches its proprietary Performance Advantage(TM) program.
This flexible management offering from one of the industry's most experienced hotel management organizations provides cutting-edge competitive strategies and customizable economic models intended to generate sustained market leadership and help drive revenues and profits for owners' investment in InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites hotels in the Americas.
'Our enhanced offering is designed with owners in mind and will allow us to leverage best-practices, create quality customer experiences, produce operational excellence and generate long-term profitability for the IHG branded-hotels we manage,' said Tom Murray, Chief Operating Officer, the Americas, IHG. 'We went to owners, hundreds of them, and asked them what they want from a management company. They told us what is important to them and we are delivering it with Performance Advantage,' he added.
As part of IHG, The Hotel Management Group has a proven track record as one of the largest hotel managers in the world and the largest managers of its brands with annual revenues in excess of $2 billion. The Hotel Management Group portfolio consists of more than 220 hotels in the Americas.
'We know The Hotel Management Group is the best choice to manage IHG hotels, because we know our brands, our systems, our marketing, our standards, our demand and our revenue generators better than anyone else,' said Murray.
Whether you own one IHG-branded hotel or a group of them, The Hotel Management Group's Performance Advantage program has the solution to meet your needs. Within 17 months, this group took Candlewood Suites from an underperforming brand to one that now leads the midscale extended-stay segment with double-digit RevPar growth (September 2005). Under their leadership, Candlewood Suites was recognized by the J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Index Study as the highest ranked (in a tie) brand in the extended-stay segment for guest satisfaction. This J.D. Power award was a first for the Candlewood Suites brand and IHG.
Performance Advantage is supported by a staff with extensive industry expertise in revenue generation and creating strong service cultures. Jack Ward, a 31-year veteran of the hotel industry and owner of Hotel Indigo Atlanta, has been using The Hotel Management Group for his property since it opened in November 2004.
'As the industry's first lifestyle brand, Hotel Indigo presents and requires a truly unique service culture. Therefore, choosing the right management company to help us hire and train the staff was crucial,' said Ward. 'The Hotel Management Group is the best in the business, as far as I'm concerned, because they absolutely found the right people to create customer satisfaction--more accurately--delight! Equally important, they produced revenue management tools and expertise which allowed our property to ramp up faster than any expectation with ADRs running stronger than we would have dared to imagine.'
Tom Murray adds, 'We feel that we are the first in the industry to offer owners a management company, a contract and a fee structure that is entirely customized to the needs of the individual owner. That kind of flexibility, combined with our deep resources and expertise, is something we don't think any other management company can match.'
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