Hospitality and Tourism Marketing, the latest title published by the Educational Institute of the American Hotel & Lodging Association, presents marketing as the driver of every hospitality and tourism business and the force that guides all hospitality decisions and actions.
In this textbook, authors William Lazer, professor emeritus at Michigan State University, and Melissa Dallas and Carl Riegel, professors at Florida Atlantic University, focus on the strategic dimensions of contemporary hospitality and tourism marketing management.
The authors adopt a systems approach to their discussions of the various aspects of hospitality marketing, while offering many concrete examples of hospitality and tourism to illustrate the practical applications of theoretical marketing concepts. The book also features guidelines for developing effective hospitality and tourism marketing strategies and programs.
The textbook is divided into five sections: Marketing's Role in Hospitality and Tourism, Understanding Hospitality and Tourism Marketing, Strategic Hospitality and Tourism Activities, Developing the Hospitality and Tourism Mix, and Perspectives of the Future. The book includes content about ethics, personal selling, and destinations as products, as well as information about global dynamics in hospitality and tourism.
Hospitality and Tourism Marketing is available for $65.95 for AH&LA members and $87.95 for nonmembers. To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100), or visit EI's secure, online shopping cart at www.ei-ahla.org.
About Educational Institute (EI)
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.
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