Pacific Palisades, Ca. January 8, 2002 – The economy is hurting. More hotels and resorts are competing for a smaller piece of the pie than ever before. Room rates change hourly and keeping current with competing rates and strategies is a monumental task.
Hotel Targeter, an affordable new, twice-daily tracking system, has been specifically designed to support your sales and marketing. It enables your staff to track your competitors’ daily room availability, lowest daily rates and market positioning from the top hotel revenue producing Internet travel sites. And to do it quickly - - and easily!
Hotel Targeter is the only information service of its kind that is customized for your property. It is an in-depth, reliable source as to what your significant competition is doing to secure the largest possible share of Internet bookings.
Targeter’s management team includes experts with extensive marketing and technology expertise in the hospitality industry. Says COO, Elliot Lewis, “Targeter is the fastest and most reliable data based system to provide hotels and resorts with up to the minute rates and strategies of competing properties - - information that is essential if you are to increase revenue for your property during these highly competitive and volatile times.”
The Targeter (www.hoteltargeter.com) system enables subscribers to utilize a private code to check pricing strategies, packages and promotions of your property’s five most significant competitors. Having this fresh information at your fingertips 24 hours a day provides the data you need to price room rates and packages so that you can offer potential guests the best competitive advantage while achieving optimal revenues for your property. And the good news is that the monthly cost for this service is significantly less than the cost of just two room nights!
Your competition is probably monitoring you. Are you really watching them? If you have not seen an increase in Internet business and are uncertain of the reason, analyzing the information provided by Targeter will provide you with a better insight to the reasons as to why you are not receiving a larger piece of the pie. This information should make it possible to increase your share of bookings.
Targeter will compare your information with that of your competition in a simple, easy to understand format. SHOULD further studies be necessary, a Targeter representative is available to discuss your individual needs and perform further research to help accomplish your goals.
Watch for other helpful products from Hotel Targeter. Their next product, which will include GDS competitive set information, in addition to the top travel web sites, will be available in February.
Find Hotel Targeter at www.hoteltargeter.com, call 310-573-9660 or send e-mail to elliotl@hoteltargeter.com.
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