At the NYU Investment conference, Starwood Hotels unveiled plans for its newest brand, the yet to be named 'Project ESW'.
This new upper upscale extended stay brand inspired by Westin Hotels, will feature a sophisticated, residential product designed with signature Westin elements, as well as new products thoughtfully designed with the long-term guest in mind. The first "Project ESW" hotel to open is in Lexington, Massachusetts in late 2007, with a second scheduled shortly thereafter in San Francisco. Over 150 markets have been identified as primary targets for "Project ESW."
Logos, product and company names mentioned are the property of their respective owners.
