Hotels in Europe and the Middle East Expected to Expand Significantly in 2006
Preferred Hotel Group, emerging as the world's most sought-after collection of hotels and resorts, has added more than 50 properties to its worldwide membership roster in the past two quarters. The "Preferred" name has been extended to encompass a family of hotel and resort brands, aligned with the needs of today's hotelier and guest. Preferred Hotel Group includes: Preferred Hotels & Resorts; Preferred Boutique; Summit Hotels & Resorts; and Sterling Hotels.
Richard Lewis, Preferred Hotel Group's area managing director for Europe, the Middle East, and Africa (EMEA), projects continued growth in regional membership.
"The global reach of Preferred Hotel Group provides a strong framework for all four of our brands," Lewis says. "We're known as a company that is extremely effective at generating revenue for our member hotels. This year, we expect to see especially strong growth in Europe and the Middle East for Preferred Hotels & Resorts, Sterling Hotels and the new Preferred Boutique brand, to complement existing strength in Europe with our Summit Hotels & Resorts brand."
Each Preferred Hotel Group brand in the EMEA region announced new members, with notable additions including:
Preferred Hotels & Resorts
Al Raha Beach Hotel, Abu Dhabi, UAE
Preferred Boutique
La Voile d'Or, Saint-Jean-Cap-Ferrat, France
Summit Hotels & Resorts:
Dunboyne Castle Hotel & Spa, Co. Meath, Ireland
Sterling Hotels
The Southwark Rose Hotel, London, England
Driving growth at Preferred Hotel Group is an experienced management team led by Chairman and CEO John Ueberroth, who purchased the company in 2004. Ueberroth has moved quickly to expand the company's portfolio of brands, and to initiate a range of customer-focused programs.
"We're very pleased with the pace and type of growth that is being achieved in Europe, the Middle East and Africa," Ueberroth said. "We're anticipating increased momentum throughout the rest of 2006 as each of the four brands gains in awareness and demand on the part of the consumer."
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