Datavision to provide revenue management and CRM Tools for The Royal Kona Resort and The Royal Lahaina Resort
Datavision Technologies, the industry leader in business intelligence systems for the hospitality industry, has installed their DVEnterprise suite of products at Hawaiian Hotels and Resorts (Newbury Park, CA). The DVEnterprise suite collects and warehouses data from a variety of on-property systems, such as PMS, golf, spa, point-of-sale, sales & catering and payroll. Data from these disparate systems can then be viewed together in one integrated platform via Excel spreadsheets, browser based reports and highly graphical dashboards.
Glenn Hogan, Executive Vice President of Hawaiian Hotels & Resorts says, 'Datavision is one of the best investments we've made in years. Their CRM and Revenue Management tools allow us to understand our business information in seconds compared to days, allowing us to manage more effectively and efficiently. The return on investment with Datavision was less than four months.'
'Our Revenue Management (RM) and Customer Relationship Management (CRM) tools are designed to help hotels and resorts quickly identify their best customers, allowing them to maximize the value of their marketing dollars.' says Sudharshan Chary, President of Datavision. 'We're excited to install DVEnterprise at Hawaiian Hotels & Resorts, and aim to continue delivering significant business benefits to their operations.'
Your marketing research at work
Every day, the marketing module extracts detailed information about each guest including name, address, email, phone number, etc. In addition, guest spending patterns are analyzed by extracting every posted revenue transaction (room revenue, telephone, business center, etc.) The module also extracts future bookings every day, keeping track of guests who have made bookings in the future.
With this set of criteria, you can build marketing campaigns to track the activity within the campaign period or those outside the campaign period. In addition, the data can be set against various per capita maps to view groups or geographic clusters.
About Datavision Technologies
Datavision Technologies, a privately owned company established in 1996 and based in Weston, FL, serves approximately 200 hotels and resorts across North America. Datavision's data-warehousing products have successfully been used to achieve a variety of goals, including night audit automation, revenue management, budgeting, CRM, corporate consolidation, payroll control, owner reporting, recreation scheduling and reservation agent productivity, and group revenue analysis. For more information, log on to the corporate Web site, www.datavisiontech.com, or contact Sherry Marek at (954) 385-0525 ext 113, or smarek[at]datavisiontech[dot]com
About Hawaiian Hotels & Resorts
Hawaiian Hotels & Resorts, based in Newbury Park, CA, owns two beautiful oceanfront resorts, the Royal Kona Resort, Hawaii and the Royal Lahaina Resort, Maui. They provide complete end-end-end vacation planning, for families, couples and adventure-seeking travelers. Edward Hogan, CEO of Hawaiian Hotels & Resorts, is also the founder of Pleasant Hawaiian Holidays. For more information, log on to the corporate Web site, www.hawaiianhotelsandresorts.com , or contact Glenn Hogan at 805-214-5001 or Glenn.Hogan[at]hawaiihotels[dot]com.
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