Enters Peak Travel Season with Upgraded Hotel Network
Red Lion Hotels Corporation (NYSE:RLH) today announced that it has substantially completed planned rooms renovations at its owned and leased hotels, and will enter the peak summer travel season with an upgraded hotel network.
Under the company's renovation program, it has replaced beds, bedding and case goods, installed new carpeting, wall finishes, drapes and lighting and updated bathrooms with new tile floors, tub surrounds, granite vanities and curved shower rods. With rooms renovations substantially complete, the next stage of the program involves enhancing public areas to maximize guest satisfaction.
"Our renovation program was designed to position Red Lion as a premium hotel brand in the upper mid-scale sector. Feedback from our guests supports this, with the newly renovated rooms being described as warm and comfortable with an upscale, residential feel," said John Taffin, Executive Vice President, Hotel Operations. "Based on the results previously reported for our three hotels that completed renovations in late 2005, it is clear that guests are willing to pay more for the renovated rooms. In fact, we are already commanding higher average rates at our hotels that more recently completed their renovations."
"The successful and on-time execution of our renovation program speaks to the talent and dedication of our team," commented Arthur Coffey, President and Chief Executive Officer of Red Lion Hotels Corporation. "We look forward to increases in average daily rates at our renovated hotels as we enter the peak summer travel season. In the coming months, we plan to use our premium brand positioning as a platform to expand the Red Lion brand into additional markets."
About Red Lion Hotels Corporation
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of midscale and upscale, full service hotels under its Red Lion(R) brand. As of March 31, 2006 the RLH hotel network was comprised of 61 hotels located in 10 states and one Canadian province, with 10,687 rooms and 521,537 square feet of meeting space. The company also operates an entertainment and event ticket distribution business.
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