Real People Rate Customer Service - SUBWAY, Olive Garden, Cici's Pizza, Marriott, Southwest Airlines Category Winners
Revealing to businesses the importance of brand image and consumer perception, Corporate Research International released today the results of RealPeopleRatings.com(TM), its quarterly customer service survey. SUBWAY, Olive Garden, Cici's Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Foot Locker, Publix, Walgreens, and RadioShack earned the highest marks in their categories this quarter.
RealPeopleRatings.com(TM) was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. A total of 5,159 panelists participated in this quarter's survey, conducted between June 8 and June 30, 2006.
Respondents rated their perception of each business' customer service on a scale of 1-10, with 10 being the highest. If a respondent did not have experience with the business, the panelist did not enter a score.
"As companies seek ways to improve customer service and stay ahead of their competition, they need to get the whole picture before they can make improvements," said Mike Mallett, CEO of Corporate Research International. "RealPeopleRatings.com is designed to provide an objective, holistic view of how a brand's customer service is perceived. If a company believes it's doing a great job on service but the perception in the marketplace indicates differently, that organization needs to take a serious look at its program," he said.
Category Winners:
Hotels
Marriott
Hyatt
Hilton
Airlines
Southwest
JetBlue
American
Fast Food Restaurants
SUBWAY
Quiznos
Sonic
Full-service Restaurants
Olive Garden
Outback Steakhouse
Texas Roadhouse
Pizza Restaurants
Cici's Pizza
Papa Murphy's Take 'n' Bake Pizza
Papa John's
Convenience Stores
BP
Shell
Chevron/Texaco
Department Stores
Nordstrom
Saks Fifth Avenue
Bloomingdale's
Shoe Stores
Stride Rite
Payless ShoeSource
Shoe Carnival
Home Improvement Stores
Ace Hardware
True Value
Lowe's
Supermarkets
Publix
Kroger
Safeway
Sporting Goods Stores
Foot Locker
Dick's Sporting Goods
Finish Line
Drug Stores
Walgreens
CVS/Pharmacy
Rite Aid
Electronics Stores
RadioShack
Best Buy
Circuit City
Banks
Credit Unions
Washington Mutual
Wachovia
Logos, product and company names mentioned are the property of their respective owners.
