Choice Hotels Enhances Franchisee Support Services And Streamlines Operations

2000-12-21
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  • Choice Hotels

    SILVER SPRING, Md., Dec. 21 /PRNewswire/ -- Choice Hotels International,
    Inc. (NYSE: CHH), the world's second largest hotel franchiser, today announced
    a corporate wide reorganization designed to provide more consistent service
    for franchisees and create a more competitive overhead structure. Choice will
    take a charge of up to $6.0 million related to this restructuring in the
    fourth quarter.

    The Company also announced that Sunburst Hospitality Corporation
    (NYSE: SNB) intends to monetize $25 million of the remaining $60 million note
    receivable from Sunburst. This monetization would lead to a charge in the
    fourth quarter of approximately $4.0 million. As a result, the aggregate cash
    proceeds Choice will receive from Sunburst will total approximately $102
    million. These cash proceeds will be available in January 2001 and will be
    used principally to pay down debt, pursue strategic investments and repurchase
    shares. The Company will also take an equity loss of approximately $7.0
    million related to its investment in Friendly Hotels plc, a U.K. based hotel
    operator. The equity loss reflects the impact of Friendly's recently
    announced restructuring and asset disposition plan.

    These charges could result in a reduction in diluted earnings per share
    for the fourth quarter of up to $0.19.

    We are taking actions to make Choice a more focused and competitive
    organization, said Charles A. Ledsinger, Jr., president and chief executive
    officer of Choice Hotels. Taken together, these initiatives will improve our
    operations, strengthen our balance sheet and better position us for growth,
    allowing us to generate strong financial performance and deliver enhanced
    value to our shareholders.

    Reorganization
    The reorganization of U.S. operations has two fundamental objectives: to
    improve service and support to Choice's franchisees and to create a focused,
    more competitive overhead structure. The reorganization will improve
    communication between teams providing initial training and support for new
    hotels and the teams that work with franchisees on an ongoing basis. In
    addition, the number of regional offices will be reduced from five to three,
    franchise sales activities will be centralized in Silver Spring, MD, and
    marketing operations will be realigned to focus on developing new ways to
    drive business to hotels. The level of property systems installation support
    was also significantly decreased as the Company neared completion of the
    deployment of its property management system. Brand management will be
    consolidated into four segments: Emerging Brands (Sleep and MainStay);
    Economy Brands (Econo Lodge and Rodeway Inn), and two core brands, one for
    Quality and Clarion, the other for Comfort Inn and Comfort Suites. Several
    overseas offices will be closed as a part of the Company's program to
    streamline operations. The reorganization is expected to result in a net
    reduction of nearly 140 positions. The reorganization charge also included
    the costs related to the termination of an in-room internet initiative, which
    the Company launched earlier in the year.

    Ledsinger added: We looked across our company with an eye toward
    creating a more value-added approach to serving franchisees and delivering
    business to their hotels. We also examined how we can increase our
    development of new hotels and improve our franchise sales operations. We
    believe the reorganization will improve our operations while reducing
    operating costs.

    Sunburst Note
    On September 16, 2000, Choice announced it would receive approximately
    $76 million in cash plus accrued interest and a seven-year, 11-3/8% senior
    subordinated note in the amount of $60 million from Sunburst Hospitality
    Corporation. Sunburst has recently informed the Company of its intention to
    monetize a portion of this subordinated debt, which will result in the Company
    receiving in early January a total of approximately $102 million in cash and
    an approximately $35 million senior subordinated note.

    The monetizing of the note receivable will provide Choice with additional
    resources to pay down debt, invest selectively in strategic initiatives, and
    repurchase shares, said Ledsinger.

    Friendly Hotels
    In Europe, Friendly Hotels plc has announced a comprehensive restructuring
    program to strengthen its balance sheet and improve its operations. Elements
    of the restructuring program includes a revaluation of its real estate
    portfolio, disposal of non-core assets, renegotiation of certain commercial
    arrangements with Choice, and a future strategy focused on growth of its
    franchising business. To improve Friendly's competitive position in Europe,
    Choice has agreed to forgive certain royalty fees due over the next five years
    and to provide Friendly with a letter of credit in an amount up to #7.8
    million (approximately US $11.5 million) to guarantee additional credit
    facilities from Friendly's banks. The Choice letter of credit will be secured
    by substantially all of Friendly's assets in France and Germany, valued in
    excess of #8 million (approximately US $11.8 million). In consideration for
    this support, Friendly will increase the conversion rate from 0.67 ordinary
    shares for each of Choice's convertible preferred shares to 1.67 ordinary
    shares for each convertible preferred share. The effect of this change in
    conversion price is to increase Choice's fully diluted ownership in Friendly
    from the current level of 44% to approximately 69%. As a result of this
    restructuring initiative, Choice will record an equity loss of approximately
    $7.0 million.

    About Choice Hotels
    Choice Hotels International is the second largest hotel franchiser in the
    world with 4,371 hotels open, representing 349,392 rooms, and another 694
    hotels under development, representing 61,244 rooms, in 41 countries as of
    September 30, 2000. Its Comfort, Quality, Clarion, Sleep Inn, Econo Lodge,
    Rodeway Inn and MainStay Suites brands serve guests worldwide. Additional
    corporate information may be found on the Choice Hotels' Internet site, which
    may be accessed at http://www.choicehotels.com.

    Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay
    Suites and ChoiceBuys.com are registered trademarks and service marks of
    Choice Hotels International, Inc.

    Certain matters discussed in this press release may constitute forward-
    looking statements within the meaning of the federal securities law. Such
    statements are based on management's beliefs, assumptions and expectations,
    which in turn are based on information currently available to management.
    Actual performance and results could differ from those expressed or
    contemplated by the forward-looking statements due to a number of risks,
    uncertainties and other factors, many of which are beyond Choice's ability to
    predict or control. For further information on factors that could impact
    Choice and the statements contained therein, we refer you to the filings made
    by Choice with the Securities and Exchange Commission, including its
    registration statement on Form S-4 and report on Form 10-Q for the period
    ended June 30, 1999.

    SOURCE Choice Hotels International, Inc.

    Logos, product and company names mentioned are the property of their respective owners.

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