Loews Hotels will add 15 new properties to its portfolio during the next five years and outlined company-wide brand initiatives to further distinguish Loews in the upper-upscale category.
Loews Hotels set forth a major development campaign for the chain as it opens the latest chapter in the company's 60-year history. Loews Hotels will add 15 new properties to its portfolio during the next five years and outlined company-wide brand initiatives to further distinguish Loews in the upper-upscale category.
The firm conducted more than two years of market research with its customers, aimed at addressing everything from future property locations to new services and amenities. The result is a program to boost its inventory of Four Diamond and other properties while ensuring the quality of each asset.
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