Ernst & Young's Global Hospitality Insights: Branding takes a look at hotel branding in the United States, as well as in countries such as Latin America, India, and Russia.
As the number of emerging up and coming hotels hoping to distinguish themselves in the U.S. lodging market rises, and the growth of mega hotels such as Marriott and Hilton continues, branding in this industry is evolving.
"Lifestyle Branding" aims to move the focus away from the product, and onto providing a more personal, unique lodging experience for the guest.
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