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Hotel Industry News |
Tuesday December 2nd, 2008 |
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New Hotel Management Company Formed to Promote Signature Carmel Valley Resorts |
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CARMEL VALLEY, Calif.--(BUSINESS WIRE)--Jan. 8, 2002--The Hongkong and Shanghai Hotels, Limited (HSH) and Baylaurel LLC, announced today that they have formed Valley Resort Management LLC to promote and develop the owners' respective properties, Quail Lodge Resort and Golf Club and Bernardus Lodge.
The new company will oversee the operation, marketing and further development of both resorts, leveraging the strength of the two hotel brands and increasing their marketing reach. The opportunity also exists of future expansion by taking on similar properties.
Individual ownership of the resorts is unchanged, however, with both HSH and Baylaurel remaining committed to their respective hotels within their shared market niche.
James A. Cecil, currently general manager of Bernardus Lodge and chief operating officer of Baylaurel LLC, assumes the role of managing director of Valley Resort Management. In this position, he is responsible for developing all marketing and operations strategies for both the 97-room Quail Lodge Resort and the 57-room Bernardus Lodge.
The hotels are recognized as two of the top destinations on the Monterey peninsula, said Cecil. The establishment of Valley Resort Management provides fresh impetus for both resorts to capitalize on their respective strengths and to maximize their potential.
About The Hongkong and Shanghai Hotels, Limited
The principal business of The Hongkong and Shanghai Hotels, Limited is the ownership and management of prestigious hotel, commercial and residential properties in key destinations in Asia and the USA. Within its hotel management division, The Peninsula Group, properties in gateway cities include: The Peninsula Hong Kong; The Peninsula Bangkok; The Peninsula Manila; The Peninsula New York; The Peninsula Chicago; The Peninsula Beverly Hills; The Palace Hotel Beijing; The Kowloon Hotel, Hong Kong; and the 97-room Quail Lodge Resort and Golf Club, Carmel, California.
About Baylaurel LLC
Baylaurel LLC is the owner of Bernardus Lodge and the Bernardus Winery and Vineyard. Bernardus Lodge features 57 luxurious suites, the award-winning Marinus restaurant, a full-service spa, swimming pool and outdoor warming pool, two tennis courts and a croquet lawn. Bernardus Lodge is the recipient of Mobil's prestigious Four Star rating for both the Lodge and Marinus and is a member of the Small Luxury Hotels of the World(R). Bernardus Winery and Vineyard features 210 acres and currently produces several award-winning varietals, including the flagship Marinus blend, as well as Sauvignon Blanc and Chardonnay
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