Sinclair Beecham, founder of London's first 'luxury-budget' hotel, describes himself as a customer, not a hotelier - and to prove it he's offering city-center rooms for a pound a night.
His Hoxton Hotel in central London opened last Friday, selling 600 nights at just £1, including a light breakfast - a deal that the 48-year-old entrepreneur intends to repeat. "We are just trying to solve some of the problems that hotels tend not to do very well, or rip you off on," said Beecham, best known for co-founding the Pret A Manger sandwich chain.
In addition to cheap room rates, Beecham is hoping to entice customers by providing low-cost phone calls abroad, snacks and drinks at retail prices and free internet access throughout the hotel.
The Hoxton, dubbed a four-star hotel by Beecham and his investment partners, has modelled its price structure on the system used by budget airlines.
"We decided to put out an easyJet-style pricing system," Beecham told the press.
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Source - Dominican Today
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