World Tourism Leaders Announce Vision Beyond the Crisis

LONDON, Nov. 12 /PRNewswire/ -- Leading Chief Executives in the travel and tourism industry will outline their vision for the future of the industry beyond the current crisis, during a panel discussion later today at the World Travel Market exhibition in London.
The panel, all members of leading industry organisation the World Travel & Tourism Council (WTTC), will outline their companies' responses in the wake of the September 11 attacks and expand on their long-term plans and expectations for the travel and tourism industry. The panelists include: Sir Ian Prosser, Chairman, Six Continents PLC and Chairman of WTTC; Charles Gurassa, Chief Executive Officer, Thomson Travel Group; David Michels, Group CEO, Hilton International; Laurence Geller, CEO, Strategic Hotel Capital; Clive Jacobs, Chairman and CEO, Holiday Autos Group. The panel session will be moderated by World Travel & Tourism Council President, Jean-Claude Baumgarten.
Expert opinion is the chief measurement tool we have available during this time of crisis, where every 24 hours we are having to deal with a new set of challenges, says Jean-Claude Baumgarten. But we must also look beyond the crisis, and create a vision for an industry resurgence. The September 11 attacks in the United States have created a new set of operating circumstances for companies in the travel and tourism industry. The need for a renewed partnership between governments and industry has never been so important, says Sir Ian Prosser. Our first challenge is to restore consumer confidence and get people travelling again -- and governments can assist in this process by communicating new security measures to the public.
WTTC has called on industry and governments worldwide to work together urgently to save further damage to the industry. It urges the harmonisation of new security measures across all gateway levels and countries, to ensure international standards are consistent and effective; and calls for measures such as fiscal incentives, PR and marketing to encourage people to travel again and live their lives as before.

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