Tokyo, December 18, 2001 – Accor Asia Pacific has signed a franchise agreement for a four star hotel, Nishinomiya-city, Japan. Jones Lang LaSalle Hotels acted as an advisor to K.K Koshien Real Estate, the franchisee, in the process of franchisor selection and contract negotiation.
The deal comes hot on the heals of Jones Lang LaSalle Hotels’ hotel leasing deal over the latest hotel project in Tokyo’s landmark Kajima development. The firm acted as advisor for Kajima Shiodome Kaihatsu.
K.K. Koshien Real Estate made the decision to rebrand the hotel to an international flag with the aim of capturing increased inbound demand following the opening of Universal Studios Japan in March 2001. The rebranding is expected to occur in September 2002 when the contract with domestic operator Miyako Hotel expires.
“Whilst this marks the launch of the Novotel brand in Japan, we believe the rebranding will succeed in generating not only international demand, mainly from Asia and the Pacific, but increased domestic demand. Recognition that the Novotel brand is a high quality brand will be growing in the domestic market” said Mr Tomohiko Sawayanagi, Senior Vice President of Jones Lang LaSalle Hotels, who acted on behalf of K.K. Koshien Real Estate “It is expected Accor Asia Pacific Introduces Novotel Brand to Japan - page 2 of 2
the modern image of the Novotel brand will bring increased wedding/banquet business, which represents more than 40% of the hotel’s revenue”.
Strategically located in Nishinomiya-city between Osaka and Kobe, the four star property comprises 200 guestrooms with restaurant, banquet and intensive health club facilities. This franchise agreement is a big step for Accor’s business development in Japan, according to Mr Sawayanagi.
“Osaka remains a highly prized hotel market due to its large business community, and this year’s opening of Universal Studios Japan has also boosted leisure demand.” said Mr Sawayanagi. “This positive outlook is likely to prompt international brands that are not currently represented in the market to seek rebranding opportunities to gain entry.”
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