Bluestreak, a leading online marketing company, today announced its launch of the Ideal World Sweepstakes as part of their airline miles launch on behalf of new client Omni Hotels, which operates 40 first-class and luxury hotels and resorts throughout North America. Bluestreak was responsible for creating the sweepstakes and designing the Web component as well as for creating and tracking the referral marketing campaign.
Bluestreak created this sweepstakes with Omni Hotels as part of the launch of their mileage program where guests can earns miles on partnering airline providers with qualified stays. The sweepstakes allows one winner to choose from five prizes designed to provide them with an Ideal World. Prize package choices include sports concierge, luxury spa visits, luxury travel, four-diamond service at home, and the ideal dinner party. Promotions can be viewed at www.OmniHotels.com.
Bluestreak helped Omni Hotels to promote the program through email lists, Web banners on OmniHotels.com, Omni Hotels' newsletter, and a referral program. The Ideal World Refer-A-Friend program allows sweepstakes participants to share information regarding Omni Hotels, the mileage program, and the Sweepstakes with friends. To show their appreciation for sharing the news about Omni Hotels, if a person refers the Grand Prize Winner, Omni Hotels will provide the referrer with an Ideal World prize.
We chose Bluestreak because of their expertise in online promotions, especially in referral marketing, said Andrea DeLeon, Interactive Marketing Manager, Omni Hotels. Our customers are loyal and referral marketing is a perfect way for us to both continue to build an online community to retain current guests and offer incentives to expand our reach to future guests.
About Bluestreak
Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases.
Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today --such as video ads and direct response units -- can be attributed to Bluestreak's early innovations.
Headquartered in Newport, RI with offices in San Francisco, Dallas, New York, and London, more information on Bluestreak can be found at www.bluestreak.com
About Omni Hotels
Omni Hotels, based near Dallas in Irving, Texas, offers luxury accommodations at more than 40 hotels and resorts located throughout the United States, Canada and Mexico. Each property in the Omni Hotels portfolio provides guests with exceptional personalized service and exquisite decor, creating a distinctive experience at each location. Omni Hotels offers unsurpassed meeting facilities with a wide range of guest services and amenities including high speed Internet connectivity throughout its meeting space, wine tastings, gourmet dining, state-of-the-art fitness facilities, including in-room with the Get Fit Guest Room, and tours of local attractions. Through an aggressive expansion strategy, Omni Hotels is steadily entering new markets across North America. Guests can locate hotels, book accommodations or find out more about Omni Hotels by calling 1-800-THE-OMNI or accessing the company's Web site at www.omnihotels.com
Logos, product and company names mentioned are the property of their respective owners.
