Los Angeles and Los Angeles Airport (LAX) hotels found their September meetings business steady, according to Hospitality Information Services (HIS), which tracks the meetings industry in 44 markets in the U.S. and Canada.
Downtown/Westside/Pasadena
In September, the Los Angeles Marriott hosted 55 different organizations, who rang up 131 separate event days. That same month, the Wilshire Grand hosted 54 different meetings that accounted for 265 separate event days. Further analysis shows that 49 of the Marriott's events were catered, as opposed to non-catered, and 79 of the Wilshire Grand's were catered.
These two hotels, the L. A. Marriott and the Wilshire Grand, accounted for 12.5% and 12.2%, respectively, of the meetings market share for Los Angeles hotels surveyed by HIS.
Among other hotels in the survey were the Westin Pasadena (10.9%) and the Renaissance Hollywood Hotel (8.2%).
For hotel General Managers and Directors of Sales & Marketing, this is crucial market intelligence.
For over 17 years, Hospitality Information Services, Inc., based in Walnut Creek, CA, has been providing the hotel industry with competitive market information on what companies and organizations are meeting... where... and for how long. In addition, HIS also provides event contact information for the corporate or association people in charge of the event.
The most active organizations in the Los Angeles meetings market, according to the HIS Monthly Market Summary for September, were the Los Angeles Unified School District (16 event days), Sony Corporation (16), and Building World Class Brands (15).
A companion publication, the HIS Quarterly Market Summary, shows the LAUSD to be the leader in meetings generated, with 40 event days, followed by AD Banker with 27, and Bank of America with 23 for L.A.'s Third Quarter, 2006.
The Quarterly Market Summary divides meetings groups into six categories: Corporate, Association, SMERF (Social, Military, Educational, Religious, Fraternal), Travel/Tour, Government, and Other.
Third Quarter leaders in each category, for all Downtown/Westside/Pasadena hotels in the HIS survey, include the following:
Corporate - LAUSD (40 event days)
Association - Hollywood Foreign Press Association (9)
SMERF - UCLA (7)
Travel/Tour - Globus (4)
Government - Sacramento Office of Education (8)
Other - Miss Universe (9)
Los Angeles Airport (LAX)
For the month of September, the Los Angeles Airport Marriott hosted 63 different organizations, who recorded 138 separate event days. That same month, the Westin Hotel Los Angeles Airport hosted 60 different meetings that accounted for 122 separate event days. Twelve of the Marriott's events were catered, as opposed to non-catered, and 18 of the Wilshire Grand's were catered.
These two hotels accounted for 15.8% and 15.0%, respectively, of the meetings market share for LAX hotels surveyed by HIS.
Among other hotels in the survey were the Manhattan Beach Marriott (11.5%), the Marina del Rey Marriott (8.5%), and Le Merigot Santa Monica (7.0%).
The most active groups in the LAX meetings market, according to the HIS Monthly Market Summary for September, were Lockheed Martin (12 event days), Learning Annex (11) and Go West Tours (9).
The HIS Quarterly Market Summary, shows Learning Annex to be the leader in meetings generated, with 38 event days, followed by Lockheed Martin with 27, and the LAUSD with 23 for LAX's Third Quarter, 2006.
www.hisnet.com
Logos, product and company names mentioned are the property of their respective owners.
