Research - Travel and the Internet
One of the greatest impacts the Internet has had on consumer behavior is the planning and purchase of travel.
The rush of travel consumers to the Internet has led to an online travel marketplace estimated at $68 billion - and that is in the US only. Furthermore, in a new report from PhoCusWright Research, this year for the first time online transactions will account for over half of all U.S. travel bookings. To better understand the Internet's impact on travel planning and purchasing, Burst recently surveyed over 2,100 web users 18 years and older who plan to travel in the next three months about their use of the web as a travel resource.
The Burst study focused on the use of the web as a travel research tool and a means to purchase travel products. The study found that four out of five (79.0%) respondents will use the Internet to plan their upcoming personal travel. There is no difference in the number of men (79.9%) or women (78.1%) who will use the Internet to plan their travel; and similar numbers of all age as well as income segments will use the Internet for trip planning.
External Source - For the complete article click here
Source - Burst Media
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Reader Comments:
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This is music to my ears
I must be honest, Im reading this article with quite a bit of glee. Why? Because I remember only a few years ago when I ventured that in the not too distant future a majority of people would research, plan and book their trips online, I was called all sorts of names and given a list of arguments why this would not happen any time soon. Well, at the risk of sounding smug, I cant resist the comment "I told you so!" 2007-02-22 Joe Buhler |
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