CHICAGO, Nov. 15 /PRNewswire/ -- Richard W. Gray, chairman and co-CEO of
TravelCLICK, Inc., announced today that Best Western International Inc. has
subscribed to TravelCLICK's new Hotelligence Reports on a brand-wide basis.
The new Hotelligence Reports will provide Best Western International,
domestically and internationally, with access to historical electronic booking
data from the Global Distribution System (GDS), including information on
business sources, rates and length-of-stay patterns, for Best Western members
and their local or regional competitive set. This comprehensive data will
greatly enhance Best Western's operational decision-making and effectiveness
in electronic distribution of its product around the world.
TravelCLICK's Hotelligence Reports provide market-and competitor-specific
information against which we can benchmark Best Western advertising and
promotion success, said James P. Evans, president and CEO, Best Western
International Inc. This allows us to hone our strategic marketing plans to
precisely meet -- and exceed -- the needs of our customers.
TravelCLICK's enhanced Hotelligence Reports delivers electronic market
share tracking, travel agency booking information, distribution system
benchmarks, market demand, and revenue management data for hotels and
competitive sets of their choosing. Hotelligence provides unprecedented
access to data available from 98 percent of travel agents who book more than
44 million hotel reservations annually through Galileo, WORLDSPAN, Sabre,
Abacus and Axess GDS. Currently, Hotelligence boasts a 95 percent subscriber
retention rate.
By offering an overview of a brand's competitive environment, as well as
a market forecast, TravelCLICK Hotelligence Reports provide the ammunition a
company needs to position themselves competitively in their marketplace, said
Gray. Customized information is essential to planning a hotel's projected
marketing plan.
By utilizing TravelCLICK's Hotelligence Reports, Best Western is
affirming our commitment to provide the most comprehensive data available in
the travel industry, said Ray Cohen, president and co-CEO of TravelCLICK,
Inc. When armed with this detailed information, Best Western can pursue a
targeted, cost-effective marketing campaign tailored to their unique needs.
TravelCLICK, Inc. is the world's preeminent provider of digital media and
data solutions to the travel industry. Headquartered in the Chicago area,
TravelCLICK has a rapidly growing workforce of over 300 people spanning more
than 130 countries. The company has divisional offices in New York; Chicago;
San Francisco; Geneva, Switzerland; and Melbourne, Australia.
Established in 1996 as Global Marketing Services (GMS), the company
entered into an investment partnership with Bain Capital, Inc. in 1999 to fuel
its expansion. Recently, the company changed its name to TravelCLICK to
reflect an expanded product base, including Phaser, Hotelligence Reports,
ChannelTRAK, Galileo Headlines, Sabre and Abacus PromoSpots, Sabre Virtually
There, Galileo Featured Property and Amadeus Instant Marketing. The company's
Web site address is www.travelclick.net.
Best Western International Inc. is the world's largest hotel brand with
more than 4,000 independently owned and operated hotels throughout Australia,
Asia, Southern Africa, Canada, the Caribbean, Europe, the Middle East, Mexico,
Central and South America and the United States.
CONTACT: Nancy Hill of TravelCLICK, Inc., 847-969-0822, or
nhill@travelclick.net.
SOURCE TravelCLICK, Inc.
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