Sramana Mitra analyzes the Yahoo! Travel site based on the Web 3.0 framework.
Context
Yahoo! Travel has a very broad and vivid categorization, which gives the users both convenience and ease of choice while planning for their trip. The site provides good contextual information for both leisure travelers and business travelers.
There are eight sub categories, Travel Guide, Hotels, Flights, Cars, Cruises, Vacations, Deals and FareChase. The Deals section has four sub categories (Popular Categories, Lifestyle, Price and More Deal Providers), which have been further categorized to aid users search for deals easily.
Content
Like all other Yahoo! sites the Travel site is also rich in content. The site allows users to search and book flights, hotels, cars, and also plan for their travel.
The Travel Guides section, for example, provides detailed information on more than 40,000 cities and 500,000 places to stay across the world along with reviews, maps and pictures of these locations. It also covers the history, culture, accommodation, festivals and carnivals, dining, drinking, nightlife entertainment, shopping, sports, special attractions of these locations. This apart, Travel Guide also contains maps, weather reports and currency converters for each place.
Yahoo! currently provides Travel content on Mobile through a partnership with Travelocity through Yahoo! Everywhere, which has agreement with service providers and manufacturers of Web-connected devices in 26 countries where it provides the same travel content in 14 languages.
Commerce
Yahoo! Travel through its partnership with Travelocity and other sites provide users booking facilities, which enables it to earn commission on the flights, hotels, vacations, cruises or cars booked through its sites. There is, however, nothing differentiated in its offering versus other more established providers of travel booking.
External Source - For the complete article click here
Source - Sramana Mitra's Blog
Logos, product and company names mentioned are the property of their respective owners.
