Quick-serve Industry's First 100% Sirloin Burger Debuts at Jack in the Box Restaurants

2007-05-03
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  • Jack in the Box 100% Sirloin Burger, the first offered by a major fast-food chain.

    Guests can customize their 100% Sirloin Burger (which weighs in at nearly 1/3 of a pound after cooking) with a choice of cheese and onion style on two different builds:

    Sirloin Cheese Burger - Sirloin patty on a toasted bakery-style bun

    with peppercorn mayo, pickle strips, lettuce, tomato, grilled or red
    onions, and a choice of American, Cheddar or Swiss cheese.

    Sirloin Bacon & Cheese Burger - Sirloin patty on a toasted

    bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato,
    bacon, grilled or red onions, and a choice of American, Cheddar or
    Swiss cheese.

    'When consumers hear 'sirloin' they know they're getting a premium product,' said Teka O'Rourke, director of menu marketing for Jack in the Box Inc. 'Our new 100% Sirloin Burger elevates our menu and raises the bar for the quick-serve industry.'

    The Sirloin Cheese Burger and the Sirloin Bacon & Cheese Burger are available for the suggested prices of $3.99 and $4.59, respectively, excluding tax, at all participating Jack in the Box restaurants.

    Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states.


    Logos, product and company names mentioned are the property of their respective owners.

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