Scottsdale-Based Firm Introduces Emerging Communication Channel To Complement Full Suite of Customer Touch Points
Intrasight, the most widely used provider of relationship marketing services in the travel and hospitality industry, today announced it has launched a new SMS communications channel to further enhance its growing array of services for its rapidly growing roster of clients. The newly added channel will provide clients a wider selection of delivering seamless customer communications.
The new channel will now allow Intrasight clients a broad option of delivery systems via web sites, email, direct mail, the company's sales force, call centers, fax, and now, SMS.
Intrasight's IRIS Relationship Marketing System supports multi-channel communication in a seamless manner in order to provide intelligent, timely and captivating communications to clients' prospects and guests via any channel they prefer, and with complete knowledge of the scope of the past relationship each customer has with the respective company.
Bob Gilbert, executive vice president of marketing services for Intrasight, said, 'Some of our clients have helped us with ideas for the use of SMS among our communications channels. We have been able to create several ideas representative of the channel opportunity for the use of opt-in SMS/text marketing.'
The new SMS channel can be utilized in a variety of ways, Gilbert said, including:
• Trade Marketing - enabling inbound text queries for promotion sign-up or registration of a particular business/agent as part of a marketing initiative, or texting to trade partners with breaking news, promotions and information to encourage prospects to visit a web site or call for additional information.
• Prospect Marketing - enabling the travel supplier to text prospects to participate in a promotion.
• Guest/Customer Marketing - enabling suppliers to text a specific pre-travel text message such as a weather forecast, updates on the availability of a preferred reservation for an activity not 'currently' available such as a tee time or a spa treatment, messages such as a phone number for a concierge at the specific property booked, or a post-travel text message thanking the customer for their business.
• Loyalty Marketing - providing updates on loyalty program status, points, tiers and special promotion opportunities.
Jeff Walters, president of Intrasight, added, 'SMS is a relatively new but rapidly growing channel. It is very important to consider a variety of variables prior to the implementation of any text messaging marketing programs. For instance, there are many specific rules, regulations and controls surrounding the use and lead times for these programs set by both the FCC and individual telecommunications networks to protect their customers. Since our company is a full-service marketing relationship services provider, we understand these requirements and design the communications vehicles in such a way that they adhere to these special requirements.'
Specializing in creating customer acquisition, customer growth and loyalty programs, Intrasight enables brands to deliver marketing communications when, where and how customers want them. Intrasight is an expert at streamlining complex business processes, enabling the creation of perfectly timed, personalized communications across all direct marketing channels. Intrasight is a six-year-old company, working with some of the country's best known brands, including all seven Hawaii visitor bureaus, ARAMARK, Dr Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hilo Hattie, HomeAway.com, Lorillard, Macerich, Montage Resorts, Omni Hotels, Pleasant Holidays, Quikbook.com, Starwood, Thornburg Mortgage and Tuesday Morning.
Additional information on Intrasight can be obtained at www.intrasightmarketing.com.
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