FastBooking -a specialist in online hotel reservations -has just signed an agreement with ViaMichelin for the integration of all of its client hotels on the European website of the number one trip-planning assistant.
Since 29 May, Internet users searching for a hotel via a European version of ViaMichelin have been offered, among the available hotels listed by the site, any one of 3,000 hotels included in the FastBooking database. A link then directs them to www.fastbooking.com , where they can finalize their reservation with the help of the powerful FastBooking Engine.
Offering its clients new reservation opportunities
For the past few years, the 3,000 hotels equipped with the FastBooking reservation engine already benefit from the important B-to-C distribution programme reserved for them: their own network of 50 sites for hotel booking by destination, the multi-destination FastBooking.com portal, as well as the GoVoyages network.
This European-scale partnership with ViaMichelin represents a new stage in FastBooking's strategy to increase the visibility of its partner hotels among a highly qualified clientele and to offer these same hotels the possibility of greatly increasing their reservations. ViaMichelin currently claims a monthly traffic of more than 13.5 million individual visitors*, and an average of 1.5 million visits for hotel booking.
Thanks to links to its website, FastBooking also hopes to channel a large amount of Internet traffic to its eponymous website and in turn increase its notoriety.
Selective multiplication of distribution channels
With ever increasing reservation volumes generated by its B-to-C distribution programmes (+49% for the first 5 months of 2007 as compared to 2006), FastBooking is determined to continue growing via this activity. One of the company's priorities remains increasing the number of distribution channels by sector for the main European destinations.
*Top European Travel Sites by Unique Visitors in Europe, Age 15+ March 2007-05-25-Total Europe -Home and work locations (excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs) -Source comScore World Metrix.
About ViaMichelin
A wholly owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital travel assistance products and services for road users throughout Europe. Drawing on over a century of Michelin experience in travel assistance, this activity, launched in 2001, is intended for both the general public and companies. It offers a wide range of services and products (maps, route plans, hotels, restaurants, tourist information, weather and traffic reports...), available on a variety of media: the Internet (www.ViaMichelin.com), CD-ROMs for PCs, CD-ROMs for in-car navigation systems, mobile phones and PDA (Personal Digital Assistant) software.
About FastBooking
FastBooking is a service company dedicated to helping independent hotels develop their Internet sales. To achieve this, the first vital stage involves installing the 'FastBooking Engine' on their website. This real time booking engine with its multiple functionalities makes it possible to generate bookings that can be immediately and automatically confirmed. FastBooking has set up a whole technical infrastructure for hoteliers by developing tools precisely adapted to their needs and guaranteeing a constant crossover of skills by teams with proven IT and hotel expertise. With the search engine for Internet Yield Management at the heart of the device, a whole global program of Internet development becomes available to hoteliers: multi-hotel CRS, representation on the GDS/IDS, Call Center interface, distribution portals (www.fastbooking.com, www.hotels-paris.fr, www.hotels-direct-london.com, www.hotels-direct-rome.com...), loyalty E-mailing, automated competitive monitoring and simultaneous multi-site updating.
FastBooking has a portfolio of over 3 200 hotels all over the world, all of which use FastBooking Engine on their websites. FastBooking also has four subsidiaries in India, Asia, the USA and Canada and a Representative Office in Venice, Italy.
CONTACT
Carole Chevreux
Tel : +33 1 44 71 03 23
e-mail : cchevreux@fastbooking.com
COMPANY
FastBooking
http://www.fastbooking.org
66 rue Pierre Charron
75008 Paris, France
Tel : +33 1 44 71 05 05
Fax : +33 1 4 71 05 06
e-mail : info@fastbooking.com
Logos, product and company names mentioned are the property of their respective owners.
