La Quinta Offers Free Cell Phone Ringtone and Wake Up Calls

La Quinta Inns & Suites' new advertising campaign 'Wake Up on the Bright Side' features humorous ads that highlight how a stay at La Quinta is the silver lining to the challenges and stresses associated with business and travel. Since the campaign launched in March, consumers have voiced that they love the ads and can't get the upbeat 'La, La, La' music out of their head. In response, La Quinta has created a cell phone ringtone featuring the music from the ads and eight customizable wake up calls available to download at http://www.wakeuponthebrightside.com now through October 31, 2007. The ringtone and wake up calls are free however the standard messaging and airtime rates from your cell phone service provider will apply. A link is also available on the site to share with friends via email or instant messaging.

'Consumer trends indicate that travel stress is at an all-time high,' said Julie Cary, executive vice president of marketing for La Quinta. 'Travelers are seeking solutions to relieve their stress and find joy in the simple things of everyday life. La Quinta wants to differentiate itself by tapping into the power of optimism and being the bright spot at the end of the traveler's tunnel.'

With value-added amenities such as complimentary breakfast and free high speed Internet access in every room, La Quinta welcomes both business and leisure travelers to enjoy a clean and comfortable room at an affordable price.

About LQ Management L.L.C.
LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 585 hotels in 45 states and Canada under La Quinta Inn and La Quinta Inn & Suites brands. For reservations or more information about La Quinta, please visit www.lq.com.


Logos, product and company names mentioned are the property of their respective owners.

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