Consumers now demand upscale, design-driven rooms with electronic bells and whistles.
They're willing to give up frills such as room service, fine-dining restaurants or bellhops for rates that average less than $150 a night, says Robert Mandelbaum of PKF Hospitality Consulting. And hotel companies want to "sell more franchises," he says. They're developing hipper boutique-style brands that don't cost as much to run and "in theory attract new travelers and don't impact existing hotels."
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Source - USATODAY
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