Integration is King: See how successful travel companies have integrated their strategies, systems and campaigns to cut costs and boost profits

2007-07-16
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  • EyeforTravel EyeforTravel has identified the key factors that are affecting online travel industry executives in North America: Consumer empowerment, distribution technology and data management. Technology has paved the way for systems and departments to integrate their data and processes to generate the maximum number of bookings and the best possible price. At the same time, innovative travel companies are leveraging customer empowerment tools such as UGC and social media to improve their marketing and CRM strategies.

    To succeed, companies need to understand how all these business functions are linked and how different departments can work together to produce the best results. Integrating CRM and revenue management, integrating distribution and marketing, integrating pricing and sales, aligning search and user-generated content, integrating customer data into operations...the list goes on...

    Which is why, this year, EyeforTravel have specifically co-located three senior-level conferences to allow delegates to meet travel executives from different background and gain a greater understanding of their function within the organization. Creating this three-track event gives attendees a unique opportunity to learn and network with a greater variety, and number, of their industry peers. Being held on the 9-10 October at Caesars Palace in Las Vegas, the Travel Distribution Summit North America is EyeforTravel's largest and most senior conference. The hard-hitting agendas reflect the importance of integrating your strategies and systems across your organization and over twenty in-depth sessions will examine crucial issues in distribution, marketing, ecommerce, revenue management and CRM.

    Helen Raff, Event Organizer said 'No other conference out their gives you such a wide variety of sessions to choose from and an opportunity to network with such a variety of peers. And since one Summit pass gives unlimited access to all three conferences, attendees can tailor their conference experience to their own specific needs'

    The early-bird discount will expire on the 27th July, so delegates will need to register before then to get the best possible price. To register visit: https://secure.firstconf.com/travel/tdsusa2007/conference/registration_logix.asp


    So what exactly is happening on 9-10 October?

    TRAVEL DISTRIBUTION EXECUTIVE CONFERENCE - With a strong focus on travel technology and consumer behavior the content of this conference is essential for anyone involved in distribution, online marketing and ecommerce. A whole afternoon devoted to consumer empowerment gives delegates the latest insight into how travel companies are embracing interactive marketing tools and Travel 2.0 features. The keynote sessions focus on the fundamentals of travel distribution: lowering your distribution costs, direct vs indirect distribution, the role of the GDS and search engine marketing. During these sessions SVPs, CIOs and COOs from the world's most profitable travel companies will the tackle crucial issues that affect every travel professional. For a full agenda to go: http://www.eyefortravel.com/tdsusa2007/conference/tds-agenda.shtml

    REVENUE MANAGEMENT AND PRICING IN TRAVEL USA 2007 - Revenue Management is an increasingly valuable skill that sits right at the core of making money from selling travel. Today, successful revenue managers are not just setting the optimum price for their products - they are evolving into corporate leaders who chair rate strategy committees, train product managers in pricing strategies, and guide sales and marketing teams in the most effective positioning for their selling strategies and campaigns. This event is designed to allow you to understand the latest in revenue management thinking and get an update on the latest RM, pricing and profit optimization strategies and technologies. For a full agenda to go: http://www.eyefortravel.com/rmusa2007/

    CRM TECHNOLOGY FOR TRAVEL - CRM is not just about marketing. Profitable CRM systems depend on analyzing your technological needs and managing your data effectively. EyeforTravel's October CRM conference will look at CRM from a technological perspective, focusing on data management, performance measurement and segmentation. For a full agenda to go: http://www.eyefortravel.com/crmtech2007/agenda.shtml

    The speakers for this event are all senior-level executives who have real distribution power, knowledge and expertise. Market leaders like Hilton, Starwood, Continental, Southwest, Royal Caribbean, Marriot, Travelocity, JetBlue, Expedia, Delta, Spirit Airlines plus many more will all be represented. For more information go to: http://www.eyefortravel.com/tdsusa2007

    For over decade now, this event has been the annual meeting place for hundreds of marketing, technology and distribution executives and it just keeps on growing - nearly 1000 people are expected in 2007. With such a huge number of travel industry executives in attendance, this networking and learning opportunities are unparalleled.

    Contact:
    Helen Raff
    VP North America
    EyeforTravel
    helen@eyefortravel.com
    +44 207 375 7582

    Patrycja Bobek
    Conference Producer
    EyeforTravel
    patb@eyefortravel.com
    +44 207 375 7216


    Logos, product and company names mentioned are the property of their respective owners.

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