Choice Hotels announces the launch of a new brand standard initiative that will fund professional photography for all U.S. Choice brand properties.
'Our customers have told us that up-to-date, descriptive, relevant and attractive photographs are a significant factor when selecting a hotel,' says Paula Valentine, senior director, eCommerce, Choice Hotels. 'A brand standard has been developed to ensure photography quality and consistency, and to help hotels best showcase their property. We believe professional photography will help our hotels become even more competitive online.'
More and more customers are shopping for hotels and booking rooms online. According to a 2006 choicehotels.com consumer survey, property photos are one of the most important factors when making an online reservation for more than 75 percent of respondents. Choice is giving customers what they want-travelers want to see pictures of hotels online rather than simply reading descriptions of them.
'Show Hotel is excited to be able to provide out experienced photography for Choice Hotels,' said Eric Kung, chief executive office, Show Hotel, Inc. 'We have been the industry leader for the past seven years, providing comprehensive multimedia content to the lodging industry, and will bring forth the highest quality of photography for all Choice Hotels franchisees.'
As part of the new initiative, all properties will receive a minimum of seven and a maximum of 15 photographs from Choice Qualified Vendor Show Hotel, Inc. The photographs will be used for choicehotels.com e-brochure photo galleries and will also be sent to global distribution systems and third-party websites. Hotels are being photographed regionally through May 2008.
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