'It's not just the feeling of 'wow,' because you can get wow from anything. You can get wow from a 100-foot-atrium in a corporate hotel,' Herbert Ypma, author of the Hip Hotels' guidebook series, said in an interview from his London offices.
Instead, Ypma looks for "highly individual places" that are "capturing and reflecting and radiating the notion of travel" with some element that is unforgettable - whether it's stunning decor, extraordinary architecture or a breathtaking location.
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Source - USATODAY
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