Leading Tourism Companies, Agencies To Gather For HSMAI Adrian Awards Gala, Jan. 28, 2008 In NYC

A virtual 'who's who' of the industry will meet for the multifaceted, black-tie networking event honoring award-winning work in hospitality, travel and tourism-related marketing. Companies that have already reserved their seats and/or tables, include: American Express, Departures Magazine, Getty Images, Hawaii Visitors & Convention Bureau, Hershey Entertainment & Resorts, Hilton Hotels Corporation, InterContinental Hotels Group, Marriott International, Mohegan Sun, Morgans Hotel Group, Omni Hotels, PhoCusWright, Inc., Ritz Carlton Hotel Company, The Leading Hotels of the World, Travel + Leisure Magazine, TravelCLICK, USA Today, Waldorf-Astoria, Wild Dunes Resort and Yahoo!

In addition, representatives from leading agencies will be attending the event including: AIR Marketing, Anda-Burghardt Advertising, Inc., Avenue A | Razorfish, Edelman, Fareed Zapala Koepke, Digitas, Nancy J. Friedman Public Relations, ISM, Laura Davidson Public Relations, Lou Hammond & Associates, M Booth & Associates, Quinn & Co., T3 (The Think Tank), Trumpet Advertising, Young & Rubicam, Ypartnership, WarrenKremerPaino Advertising, and Weber Shandwick.

During the evening, industry colleagues will have the opportunity to network and discuss some of the year's most well-recognized and highly-regarded marketing initiatives. Adrian Awards winners have been selected by senior industry and media experts from a field of 1,300 entries. Top entries will receive recognition in Platinum, Gold, Silver, Bronze and/or 'Best of Show' categories.

Yahoo! will again bestow its coveted Big Idea Chair Award, which will go to the firm that exemplifies unique and outstanding work. DEPARTURES magazine will present its Luxury Marketing Achievement Award for the most effective and creative advertising to the affluent market, and TravelCLICK will pay tribute to the best integrated eMarketing program in the hotel industry with the TravelCLICK eMarketer of the Year award.

Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, HSMAI will present Lifetime Achievement awards to Ian Schrager, chairman and CEO of Ian Schrager Company, and Laura Davidson, founder and president of LDPR. Schrager will be recognized with the Albert E. Koehl Award for Advertising and Davidson will receive the Winthrop W. Grice Award for Public Relations. During the evening, the 'Top 25 Most Extraordinary Minds in Sales & Marketing' will also be recognized.

Additionally, the gala will include the HSMAI Foundation scholarship benefit raffle, with exciting travel packages including trips to London, Dubai, the Caribbean, Mexico, Colorado, and more.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.

Tables of 10 can be reserved for $3,500 per table or $350 per ticket. For more information or to purchase tables, visit www.adrianawards.com or contact HSMAI at (703) 610-0246 or awards@hsmai.org.

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