Microsoft & Yahoo - Google moans, but what does it mean for the travel industry?
Google has reacted strongly to the Microsoft's move to acquire Yahoo. It has requested the competitions regulator study the proposal carefully.
Is this Google acting in the best interest of the internet, under it's 'do no evil' policy? Or is it the reaction of a nervous monopoly worried it's power might come under threat - it has recently blamed social networking sites, Facebook and Myspace for taking away some of its search revenue. More importantly however, is what it means for the travel industry?
Possibly nothing - Google will still dominate search and with much of the preoccupation of the travel industry being on PPC and SEO, many will continue with out so much as looking up.
However, where it does become interesting for the travel industry is in the combined power of the Microsoft and Yahoo's non search real-estate. With Kelkoo, Facebook, Yahoo Answers, MSN and Yahoo search, Hotmail, Yahoo travel, flickr and a host of other travel related applications, the ability to influence travellers where it really counts lies strongly in their hands.
Further Microsoft also has experience in the travel industry having been involved at the out set with a small online travel company called Expedia. We should not be surprised if this is not target area for the combined force.
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Source - Travelwires.com
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