Annual drinks research 2008

As part of an ongoing programme of research and contribution to consumer insight in the food and beverage industry, Deloitte have launched a summary of the findings from their third annual beer and wine survey.

Times are changing. With the introduction of the smoking ban in England & Wales, lack of significant football games and poor weather, retailers, pub operators and suppliers alike are under significant pressure to increase sales in 2008.

What the consumers told Deloitte:

• Almost two-thirds were most likely to consume their preferred drink at home or at a friend's house

• For the first time price has overtaken brand as the key consideration when purchasing beer or wine

• Consumers pay less attention to the price of each litre they buy and more to the overall price

What the trolleys told Deloitte:

• Stella Artois remains the most popular brand for consumers who buy cases of beer

• For those who bought cases of beer, the average purchase was 1.8 cases compared to 1.3 in 2006


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