Web Cast - Contingency Sales and Revenue Management Strategies for a Slowing Economy
This web cast will explore strategies that can be planned when triggers such as lagging advance reservations.
PKF lowered its forecast for REVPAR increases nationwide for 4.2% to 3.0% for 2008 in the past month. Many markets are beginning to show softness in the reservations pace for the second and third quarters of the year in both leisure and corporate segments. Meetings that were booked for the first part of this year are not picking up the attendance anticipated when the meeting was booked. Only 37% of meeting planners anticipate that their meeting plans for 2008 will be unaffected by the economy!
'There are short and medium term strategies that hotels can develop that can fill in the gaps caused by unexpected shortfalls in group pick up as well as leisure and corporate reservations,' says Carol Verret. 'The sky may not be falling in your market yet but there economic clouds on the horizon - learn how to 'make rain' from those clouds!'
In this web cast we will explore strategies that can be planned when triggers such as lagging advance reservations. By formulating 'what if' scenarios and developing contingency revenue generation strategies, hotels can 'pull the trigger' on these contingency strategies when lagging indicators reach an established 'alert' point.
• E-Commerce solutions
• Short term OTA strategies
• Partnering with endangered accounts
• Database mining
• Short lead segments and RFPs
• Partitioning rooms inventory
Who should attend? GMs, Revenue Managers, DOSs and Sales Managers that want to ensure that they have a plan for proactively reaching their goals in a slowing economy!
The web cast will take place on March 28 at 10:00am PDT, 11:00am MDST, 12Noon CDT and 1:00pm EDT. The fee is $139 per connection, $129 for two or more connections from the same hotel or Management Company! To register click here.
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