VIP International Signs Stratosphere Casino Hotel & Tower, AmeriTel Inns

2000-08-25
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  • VIP International

    CALGARY, Alberta--(BUSINESS WIRE)--Aug. 24, 2000--VIP
    International Corporation, electronic distribution provider for over
    3,400 hotels and car rental locations, announced two new clients that
    together demonstrate how VIP makes a smart fit for large independent
    properties as well as hotel chains. The Stratosphere Casino Hotel &
    Tower in Las Vegas, and Ameritel Inns of Idaho join a growing group
    of properties attracted to the VIP reservation model.

    VIP International electronically distributes hotels and car
    rental locations through the Global Distribution Systems (GDS's)
    travel agents use to book reservations, as well as through dozens of
    web sites designed for consumers such as Expedia.com, Travelocity.com
    and Trip.com.

    Through VIP, The Stratosphere Hotel and AmeriTel Inns will enjoy
    seamless connectivity to make all of the properties bookable in real
    time from a wide variety of electronic channels. In addition, VIP
    lends channel management expertise to help clients make the most of
    technology through effective inventory management, electronic
    marketing and training.

    Thanks to the investment of millions of dollars by its new owner
    billionaire financier Carl Icahn, The Stratosphere has recently
    emerged from the financial problems that had plagued it almost since
    opening in 1996. With plans calling for a second 1,000-room tower
    and convention complex to open in a year, the hotel is enjoying a
    renaissance of sorts -- and the new contract with VIP is just one
    indication of how management is gearing up for long-anticipated
    dominance of the Las Vegas hotel landscape.

    We are a big hotel in a dynamic market, said Lisa Salem,
    reservation manager for the Stratosphere. And we are glad to have
    the strength of VIP's 20 years of experience on our side.

    Salem said that her VIP support team has been involved in every
    aspect of driving revenue through the electronic channels. VIP
    assigned us a productivity manager who coordinated everything from
    rate loading and inventory management strategies to marketing message
    development and advertising buys. She added, They have been a
    tremendous asset to us in interpreting market data...and using that
    intelligence to guide our electronic distribution strategy.

    AmeriTel Inns owns and operates seven hotels in Idaho, including
    flagship properties in Boise, home of the company's corporate
    headquarters. This September AmeriTel's reputation for commitment to
    hospitality, professional service and abundant amenities spreads with
    the opening of their newest location in Washington's state capital
    Olympia.

    Chuck Everett, operations manager for AmeriTel Inns, expressed
    confidence in VIP saying, We are extremely pleased to have selected
    VIP International to provide us with GDS and Internet reservation
    services that will allow our guests to make and confirm reservations
    through our corporate website, as well as offer us a high degree of
    service and support with our marketing efforts.

    Rita Emmer, vice president of sales for VIP viewed the two latest
    contracts as a validation of VIP's unique blend of cutting edge
    technology with customized support. We are very pleased to be doing
    business with both of these organizations, and although they have
    different kinds of products and different needs, they both saw VIP as
    providing the best reservation solution in the business. That is
    extremely gratifying to me and my team.

    VIP International Corporation is a wholly owned subsidiary of
    HARS Systems, Inc. For more information on VIP, please call us or
    visit our web site at www.vipintcorp.com. For more information about
    the Stratosphere Casino Hotel & Tower, please visit www.stratlv.com.
    For more information about AmeriTel Inns, please visit
    www.ameritelinns.com.

    Logos, product and company names mentioned are the property of their respective owners.

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