Lay your head at these haute couture-inspired luxury hotels
When Hotel Missoni opens its doors in Edinburgh, Scotland, in early 2009, lovers of the Italian fashion house's signature zigzag prints will be afforded the chance to sleep on Missoni-initialed sheets, eat off of Missoni plates and even swig a cocktail at the Missoni bar.
Talk about branding. Missoni is just the latest fashion company to jump into the hotel business. Since 2000, more than a dozen designers have either partnered with a hospitality company to co-brand a new property or signed on to redesign the interiors of an existing hotel.
"In the last five or 10 years, fashion designers have begun to understand that the best way they can increase business is by recreating themselves as lifestyles brands," says Lucian James, founder of Paris-based brand consultancy Agenda. "They have to find other ways to build revenue in an increasingly competitive global marketplace."
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Source - MSNBC
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