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Hotel Industry News |
Monday July 6th, 2009 |
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Hyatt Hotels & Resorts Teams With Athletic-Minded Traveler(R) to Add Customized Run Routes to Its StayFit@Hyatt Program |
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Joggers and walkers enjoy fresh air with confidence thanks to palm-size route maps |
Athletic-Minded Traveler(R) today announced that Hyatt Hotels & Resorts' North American properties will provide jogging and fitness-walking guests with palm-size route cards designed by Athletic-Minded Traveler(R), a leading healthy-travel and lifestyle media firm. Hyatt is the first major hospitality company to partner with Athletic-Minded Traveler and will feature the maps as part of the StayFit@Hyatt program at participating Hyatt Regency and Grand Hyatt properties.
Enhancing the dynamic selection of StayFit@Hyatt workout programs that cater to fitness-conscious business and leisure travelers, these easy-to-carry cards will provide runners and walkers of all levels with essential information to help them follow healthy pursuits while away from home. The Athletic-Minded Traveler maps offer detailed directions on one side (beginning at each property's front door) and a colorful map with mileage markers on the other (routes range from 2 to 8 miles). The unique tools encourage runners to head outdoors by answering the vital questions "Where?" and "How far?"
"Our staff of active-lifestyle experts is extremely proud to provide Hyatt guests with individually-researched route maps," says Jim Kaese, Co-Founder of San Diego-based Athletic-Minded Traveler, LLC.
"Because jogging and walking are the most popular endurance activities for North Americans (e.g., even the frequent running population -- 100+ days/year -- is estimated at an impressive 16 million, according to the Sporting Goods Manufacturers Association) runners will always be the largest group of Hyatt guests in search of a quality fitness experience. By offering this resource, Hyatt conveys to the running and fitness-walking communities that it understands their plight of identifying legitimate routes while staying in unfamiliar destinations and aspires to accommodate their healthy lifestyle choices."
"This new service from Athletic-Minded Traveler adds a valuable component to our StayFit@Hyatt program," said Gordon Tareta, Vice President of Spa Operations for Global Hyatt Corporation. "Every participating property has been assessed by Athletic-Minded Traveler staff which is made up of fitness-conscious individuals who share our guests' interest in living a healthy lifestyle. Athletic-Minded Traveler shares Hyatt's dedication to providing uncompromising service and is an ideal partner."
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