Zoho Acquires National Content Liquidators, Chooses Ariba B2B Commerce Platform to Build Auction Channel

2000-09-27
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  • Zoho Corporation

    SUNNYVALE, Calif.--(BUSINESS WIRE)--Sept. 27, 2000--Zoho, the
    premier online marketplace for the hospitality industry, today
    announced the acquisition of National Content Liquidators Inc. (NCL),
    the leading liquidator for hotel and resort properties, to deliver the
    industry's only fully automated liquidation service and online auction
    channel. With today's announcement, Zoho plans to transform the nearly
    half billion-dollar annual hospitality liquidations market from a
    fragmented, geographically-limited business into a highly efficient
    and more profitable online merchandise distribution channel.

    To implement its auction capabilities, Zoho has selected Ariba,
    Inc. (Nasdaq: ARBA), the leading B2B commerce provider, to build a
    secure online auction channel on the Ariba Dynamic Trade solution.
    Ariba Dynamic Trade enables companies to deploy dynamic trade
    mechanisms such as auctions, reverse auctions, bid/ask exchanges, and
    negotiations. Zoho's online auction channel will broaden the company's
    marketplace offerings by providing properties the ability to bid on
    liquidated FF&E (furniture, fixtures and equipment). In addition, Zoho
    will establish a complementary distribution channel on the marketplace
    to allow properties access to standardized liquidated merchandise at
    fixed prices. Zoho will immediately begin integrating NCL operations
    and providing service under the name Zoho Liquidation Services.
    Further, Zoho is projecting the new online auction channel to be
    available in the first half of 2001, providing the industry's first
    end-to-end solution revolutionizing hospitality renovations and
    liquidations.

    With over 30 years experience in hospitality property
    liquidations and a staff of 40, NCL provides Zoho with unparalleled
    knowledge and expertise in renovations and liquidations processes.
    Zoho plans to automate and integrate NCL's current liquidations
    operations, bringing it online to reach a broader, national audience
    of buyers and sellers. With the addition of online liquidations and an
    online auction channel, Zoho continues to round out its offerings to
    deliver the most comprehensive life cycle suite of products and
    services available to the hospitality industry.

    Since our launch in March, we have been one hundred percent
    focused on executing our vision of delivering industry-changing
    solutions to all sectors of the hospitality life cycle, most recently
    expanding Zoho's supplier base threefold and bringing on board close
    to seventy-five properties, said Bill Fraine, president and CEO of
    Zoho. By acquiring NCL, Zoho is once again breaking new ground,
    transforming the time consuming and costly liquidations process
    currently commonplace in the market today to a fully streamlined and
    automated solution that will dramatically increase return on assets
    from liquidated merchandise, delivering faster distribution channels
    and access to a broader, national audience of buyers.

    NCL was approached by multiple players in the market, but from
    our analysis Zoho's unparalleled level of commitment and ability to
    execute its industry-leading vision for the hospitality industry make
    it the clear winner, said Michael Lunsford, president and CEO.
    Through Zoho, we will be able to bring incredible efficiencies and
    maximum benefits to the industry. We are confident that incorporating
    online liquidations and auctions will contribute to Zoho's success as
    an innovator and true leader in this marketplace.

    About Zoho

    Zoho is the premier online hospitality marketplace backed by
    leading technology companies, including Dell and Ariba, and is the
    choice of leading properties such as Harrah's Entertainment Inc. and
    Starwood Hotels & Resorts Worldwide, Inc., including its St. Regis,
    Luxury, Westin, Sheraton, Four Points and W brands. With no software
    to install, upgrade or maintain, Zoho empowers purchasing
    organizations and suppliers across all segments of the hospitality
    industry to streamline the entire procurement lifecycle - from
    planning and design, to procurement of operating supplies and
    services, to liquidation of used and surplus goods. Unlike
    e-purchasing sites, Zoho helps hospitality organizations strengthen
    their procurement processes by eliminating inefficiency and reducing
    costs across the entire supply chain - including transportation and
    banking. For more information, visit Zoho on the Worldwide Web at
    www.zoho.com, or call Zoho world headquarters at (408) 469-4200.

    About NCL

    For over 30 years, National Content Liquidators (NCL) has been
    recognized as the nation's premier hotel liquidator having
    successfully purchased and re-marketed the contents of over 800 hotels
    and resorts located in the continental U.S., Hawaii, Puerto Rico and
    Canada. NCL tailor's its services to meet the needs of each client's
    unique project and has perfected the on-site liquidation process.
    Recently acquired by Zoho Corporation, NCL's services will now be
    incorporated into Zoho's Online Marketplace for the hospitality
    industry. Together, NCL and Zoho will provide the industry's first and
    only fully automated liquidation and online auction channel.

    Logos, product and company names mentioned are the property of their respective owners.

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