HotelCast 2.0 Podcasts - 2008, A Year in Review

Each HotelCast 2.0 podcast provides valuable marketing insights to empower hotel marketing managers to maximize their online business opportunities. HotelCast 2.0 podcasts can be streamed online or downloaded into an iPod.

Click here to visit Lodging Interactive's HotelCast 2.0 Archives.

Here's a recap of the 2008 HotelCast 2.0 podcast archives:

January 2008

We started off the year with a bang, covering a lot of incredibly useful topics. We started off with helping you improve your search engine marketing and followed it up with the secrets to crafting an effective press release that will draw more media attention to your hotel. We looked at advertising and where the money is being spent, and we also discussed some of the latest integrated marketing services. We wrapped up with the new single-solution managing package designed to boost your reputation, improve guest services, and stay up-to-date with revenue stream opportunities.

February 2008

Travel websites were our focus in February: Expedia, Hotels.com (and its new mobile applications), TripAdvisor, and HitWise were all big topics this month. We also continued our look at integrated marketing services.

March 2008

A quarter of the way through 2008 and we talked about PhoCusWright travel analysts and their look at the global travel marketplace. Top Rank's Online Marketing Blog held a poll of favorite marketing strategies and we covered the results. We ended with a look at the top 10 ways to drive multiple streams of traffic to your website.

April 2008

We jumped into spring with discussion of online research and its role in offline sales. Ask.com went back-to-basics. We also introduced a brand-new tool that increases your hotel's marketing value and completely renovates the way you handle your customers and market to them in HotelCalendars.com!

May 2008

Amazon releases TextBuyIt, a new service allowing customers to make purchases from their mobile phones - and we tell you all about it. Paid search marketing shows more promise, and Travel 2.0 discusses the savvy traveler, and the savvy hotelier. Even more valuable is our coverage of the 12 dimensions of your reputation that you need to monitor at all times.

June 2008

We look at BringYourPet.com - a poll of pet owners who travel. Those with disabilities will be interested in Wheelchairtravel.us, a site geared to those with special needs. We take another look at the 12 dimensions of your reputation that you need to monitor, and the two best tools for every marketer: the call-to-action and the conversion.

July 2008

Social media marketing makes a big splash with hotel guest videos, and Kayak.com offers a new display advertising platform. Mobile web is picking up steam, and a new white paper is released on travel business intelligence.

September 2008

The month of September brings multiple podcasts for your listening pleasure!

Our first podcast details social networking and how hot it is in today's marketplace! Facebook, LinkedIn, Squidoo, and others are making it extremely valuable to get involved! We'll show you how!

Our second podcast expands on the best use of Facebook to boost your business. We also cover the best travel assistance websites out there, including Expedia, Travelocity, Orbitz, and many others.

November 2008

Battling the economy? HotelCast 2.0 shows you how to keep your hotel at the top of your customer's mind. We also show you how to protect your reputation and what potential customers are searching for on the web.

December 2008

HotelCast 2.0 wraps up the year taking a look at all the new technological innovations: gadgets and gizmos that are currently on the market, and how you can stay in front of your customers. We also talk about Chatter Guard, a service that helps you monitor your online reputation.

Click here to visit Lodging Interactive's HotelCast 2.0 Archives.


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