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Hotel Industry News |
Saturday November 22nd, 2008 |
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Starwood Preferred Guest Launches New & Improved Website |
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WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Nov. 15, 2001--The world's most seasoned travelers agree that the hotel industry's top rated hotel loyalty program just got better now that Starwood Preferred Guest(sm) has launched its new and improved website, www.spg.com.
Members can now sign up for monthly e-statements, book rooms at any of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) renowned Westin, Sheraton, Four Points by Sheraton, St. Regis, The Luxury Collections and W hotels, and register for exclusive offers that give members the opportunity to earn hundreds, even thousands, of bonus Starpoints(SM). The new site has also enhanced the member award redemption feature to offer members a seamless, hassle-free way to plan their next getaway.
Our goal is to provide our members with an improved, benefit driven, single on-line resource that is consistent with our award winning program - the ultimate one-stop shop for all of their travel needs, says Jim Berra, vice president, loyalty marketing for Starwood. And, based on the number of positive reviews from our members we have received so far, it looks like we are right on target.
Starwood Preferred Guest put its new website to the test by giving hundreds of its most elite Platinum members the opportunity to review www.spg.com before it was officially launched. Hurray! says one member. An evolutionary improvement. I like having everything on the first page, and not having to go through many hoops to get information. Fabulous update on your website, writes another. You have raised the status of your program by leaps and bounds by having a useful, and easily navigational site. Finally I can easily log on, see where my account stands and find out what my options are. Thank you for looking after your members so well.
The revamped site is easy to navigate, and contains dedicated sections for member benefits, special offers, rates and reservations, redemption partners, customer service, and account information. Members can also register on-line for Starwood Preferred Guest's innovative promotions and perks, like the 1k Per Day promotion where members can earn up to 1,000 Starpoints a night during their next stay.
Anyone interested in becoming a Starwood Preferred Guest can join on-line, and begin to immediately enjoy the benefits of their membership. After all, Starwood Preferred Guest offers its members more resorts, more luxury properties, more European hotels and more golf properties than any other hotel loyalty guest program. To join, visit www.spg.com.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.
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