Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, announces the roll out of link2brand.com an innovative group booking tool for hotels and resorts.
link2brand.com enables hotel Sales Managers to convert long brand URLs into short manageable links for clients. The result is a shorter personalized link that redirects to the longer brand link.
"link2brand.com is an exciting new group booking tool that enables hotel sales people to book more business," stated Mr. DJ Vallauri, Founder & president of Lodging Interactive. "By providing group customers with short, relevant and easy to remember group booking links, hotels can provide better overall service and differentiate themselves against their competitive set. A Personalized URL ("PURL") is not truly a PURL until it is customized made relevant to the customer."
For example, while a traditional brand provided booking link may look like this:
http://www.YourBrand.com/h/d/hi/1/en/advancedsearch?roomResult=none&hotelCode=CLTAP&rateCode=HYHNT&quickRes=city&_requestid=1302301
A PURL from link2brand.com might look like this:
http://HotelWeddingRooms.com/SmithWedding
"Ask yourself: which link do you think your bride and groom would prefer to print on their invitations or to email to their guests? By using shorter and group-relevant links, hotels can increase the level of personalization with their group customer," stated Mr. Vallauri.
In addition to using link2brand.com for group sales efforts, it can also be effectively used for local print media and special promotions. For example, a hotel may decide to offer a regional promotion and advertise the promotion in their local newspaper. Using link2brand.com they could include a short online booking link within their advertisement, which would redirect to the brand booking page.
"link2brand.com truly fills an industry need and does so in a cost-effective manner," stated Mr. Vallauri. "This sales tool is a must for any hotel, franchised or independent as it works well with any third party booking engine."
Lodging Interactive is providing link2brand.com at no cost through June 30, 2009. "This is our way of helping hotels through the current economic slow down," added Mr. Vallauri. "Our belief is that Sales Managers will find this to be a valuable sales tool and will continue with the service beyond the extended free trial period."
For an online demonstration and to sign up for a free trial account, please visit: link2brand.com.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
The Company offers effective online tools and services: ChatterGuard.com, an online social media monitoring and reputation management system, HuBBub.com, a fully managed Travel 2.0 Distribution & Marketing service, CommentCards.com, a full-service business-2-consumer comment card service, eProposalSystem.com, an online RFP response system hotel Sales Managers, RFPLink.com, a group RFP lead generation, HotelDirectBook.com, a consumer hotel portal, link2brand.com, personalized URL's for hotels, DiningClick.com, Internet Marketing Services for the restaurant industry, and SpaInteractive.com, Internet Marketing Services for the health spa industry.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, the Day Spa Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at rjwalsh@lodginginteractive.com or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
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