Did your favorite chain hotel suddenly disappear from the system?
Don't be surprised if it happens. Hotel owners usually switch brands more often in a down economy. Marriott's new president, Arne Sorenson (profiled recently by the Washington Post), recently told Wall Street analysts that he expects Marriott to benefit from anxious hotel owners looking to boost business. During the post-9/11 downturn between 2001 and 2003, Marriott gained over 20,000 rooms this way, he said.
Another reason: Some chains may kick hotels out of their system if they don't keep up with the chain's quality standards, says Robert Mandelbaum, research director at PKF Hospitality Research. The trend could affect well-known chains as well as independent hotels. Earlier this month, for instance, the formerly independent Fort Lauderdale Grande joined the Hilton chain and was renamed the Hilton Fort Lauderdale Marina, according to Hotels Online.
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Source - USATODAY
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