January 17, 2001 - A sign of the times comes to the Twin Cities at Radisson Hotel South & Plaza Tower in Bloomington, a hotel rich in Minnesota's tourism history. The property, which was the second hotel in Radisson's history, becomes the first Radisson property in the state to debut rooftop and ground signs, displaying the new Radisson logo.
When lit, the rooftop sign, which stands 16 feet high at its highest point and is 69 feet wide, can be seen for more than a mile and will be a beacon for travelers along I-494 near the Mall of America and landing at Twin Cities International Airport.
A dedication is planned in conjunction with the Governor's Conference on Tourism and will feature Marilyn Carlson Nelson, CEO of Carlson Companies, Inc., and parent company of Radisson Hotels & Resorts.
The official dedication and unveiling event comes exactly one year after Radisson Hotels & Resorts launched its striking new brand identity and company name to reflect the company's 21st century strategy for leadership in the world's travel industry.
The new look of Radisson is a contemporary, stylized signature of the Radisson name with a bold, distinctive green brushstroke. All Radisson brand hotels will eventually display the new signs.
The Film Division of Minnesota giant 3M created the custom green color film used for the sign's brushstroke portion of the logo. This unique film will enable the sign to maintain its consistent light, color and appearance, day or night. The 3M invention will be used on all Radisson signs in the United States, Canada, Latin America and parts of the United Kingdom and Asia/Pacific.
* * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Radisson SAS Hotels & Resorts currently includes 102 hotels in operation and 26 hotels under development in 37 countries and is the sole franchisor in Europe, the Middle East and North Africa for Radisson Hotels & Resorts Worldwide.
Radisson Hotels & Resorts Worldwide and its parent company Carlson Hospitality Worldwide includes 653 hotel and resort locations representing 120,691 guest rooms in 53 countries plus five luxury cruise ships sailing worldwide
For reservations at more than 400 Radisson hotels & resorts worldwide, call from any country +353 1706 0284. Visit us at http://www.radissonsas.com or contact your travel agent.
|
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News