PHOENIX & ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jan. 24, 2001-- Best Western International, the world's largest hotel chain, and Sterling Research Group, Inc., a full service market research firm, announce the start of a new guest satisfaction measurement program.
As part of the company's newly refined focus on quality, Best Western is partnering with Sterling Research Group, Inc. to implement a guest satisfaction measurement program that will be tested in 125 hotels nation wide. Gathering very specific feedback and information from guests about their stays will provide valuable brand information as well as property level `report cards' designed to help hotel owners and managers enhance their service and operations, says Si Sloman, Vice President of Operations for Best Western International. This program, which starts March 1st, will provide Best Western hotel owners and operators with a tool for better understanding and acting on the things that matter most to our guests, adds Mr. Sloman.
This new guest satisfaction measurement program utilizes Sterling's proprietary market research methods for accurately capturing, monitoring, and reporting guest feedback. Best Western chose Sterling Research Group, Inc. to implement this important research program based on Sterling's proven ability to develop and implement large-scale, long-term guest satisfaction and performance improvement systems for clients in the hospitality industry.
About Best Western International
Best Western International is the world's largest hotel brand with more than 4,100 hotels in 82 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its member hotels.
About Sterling Research Group, Inc.
Sterling Research Group, Inc. is a full service market research firm with its corporate headquarters in St. Petersburg, FL. Sterling's client list includes several Fortune 500 companies and spans a variety of industries including hospitality, travel and tourism, financial services, healthcare and retail. For more information, please visit www.srgtampa.com or call (toll free) 888-774-8267.
CONTACT: Best Western International, Phoenix
David Trumble, 602/957-5753
david.trumble@bestwestern.com
or
Sterling Research Group, Inc.
Jenny Doan, 727/866-2400
jdoan@srgtampa.com
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