ORLANDO, Fla., Jan. 24 /PRNewswire/ -- Starwood Vacation Ownership, Inc.
(SVO) is excited to announce Starwood Vacation Network (SVN), an innovative
exchange program that gives its members easy access to all the exciting
Sheraton and Westin Vacation Ownership resorts as well as to Starwood Hotels &
Resorts Worldwide, Inc.'s (NYSE: HOT) more than 725 properties around the
world. Participation in the network will provide interval owners with
unprecedented opportunities to experience Starwood's exceptional brands
including St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by
Sheraton and W Hotels. Starwood Vacation Network was developed to meet the
needs of today's travelers resulting in a user-friendly system that emphasizes
flexibility and access to all of Starwood's hotels and resorts worldwide.
We have developed a program that gives our owners maximum flexibility and
full access to the strength of Starwood's brands. Consumers today want
flexibility and fewer restrictions. We have listened and responded with a
product that surpasses everything in the market today, said Raymond L. Rip
Gellein, Jr., chairman and co-chief executive officer of Starwood Vacation
Ownership, Inc. Our owners will have access to all SVN resorts, all Starwood
hotels around the world and can trade outside of the Starwood family through
our external exchange partners.
According to Jeffrey A. Adler, president and co-chief executive officer of
Starwood Vacation Ownership, Inc., SVN incorporates the flexibility of a
points-based system -- giving interval owners unlimited options including
priority access to their home resort, access to all SVN resorts or, through
the Starwood Preferred Guest Program, access to all Starwood hotels and
resorts around the world. In addition, owners will have access to other
national and international vacation ownership resorts through one of two
external exchange providers.
What separates us from the competition is the extraordinary flexibility
of the Starwood Vacation Network and access to Starwood's global assets which
include more Conde Nast Traveler Magazine's Gold List properties than any
other company, said Adler.
We have the advantage of 20 years experience in this business and have
developed a product that leverages the power of our multiple brands and
Starwood Preferred Guest Program, the industry's leading guest rewards
program, with a vacation ownership product. Our interval owners will enjoy
the many benefits of Starwood Preferred Guest, including no black out dates,
merchandise awards and room upgrades, so our owners can go where they want,
when they want. No other company can offer this competitive advantage.
Through Starwood Vacation Network, SVO owners can create unique vacations
with priority exchange privileges at a growing collection of Westin and
Sheraton-branded vacation ownership resorts. Based on the value of the
interval, owners may choose any other resort in the network, the villa type,
the travel date and length of stay. This allows owners to trade from a Westin
Vacation Ownership Resort to a Sheraton Vacation Ownership Resort and vice
versa, from one season to another and from one location to another. The
Starwood Vacation Network allows owners to convert vacation intervals into SPG
Starpoints which can be used for free nights in Starwood hotels, free flights
with 27 airline partners' frequent flyer programs, cruises, car rentals and
merchandise at stores such as Lands End and Sharper Image.
The Starwood Vacation Network will first be sold to consumers at the
following Starwood Vacation Ownership, Inc. resorts:
-- Westin Mission Hills Resort Villas in Rancho Mirage, California
-- Westin St. John Resort Villas, U.S.V.I.
-- Sheraton's Mountain Vista Resort in Avon, Colorado
-- Sheraton's Broadway Plantation in Myrtle Beach, South Carolina
-- Sheraton's Desert Oasis in Scottsdale, Arizona
-- Sheraton's Vistana Villages in Orlando, Florida.
Additional vacation ownership resorts will be added to the network as they
are developed. According to Adler, SVN offers the confidence of dealing with
an established, quality oriented company, the security of deeded real estate,
the advantage of home resort preferences, a choice of fixed or float-type
product and the flexibility of a points-based multi-property system tied into
the Starwood Preferred Guest Program.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is one of the
leading hotel and leisure companies in the world with more than 725 properties
in 80 countries and 120,000 employees at its owned and managed properties.
With internationally renowned brands, Starwood is a fully integrated owner,
operator and franchiser of hotels and resorts including: St. Regis, The Luxury
Collection, Sheraton, Westin, Four Points by Sheraton and W brands, as well as
Starwood Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts.
SOURCE Starwood Vacation Ownership, Inc.
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