The U.S. hotel industry posted declines in all three key performance measurements during the week of 10-16 May 2009, according to data from STR.
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In year-over-year measurements, the industry's occupancy fell 12.6 percent to end the week at 57.8 percent. Average daily rate dropped 10.0 percent to finish the week at US$98.33. Revenue per available room for the week decreased 21.4 percent to finish at US$56.84.
None of the Top 25 Markets posted increases in any of the three key performance metrics. Atlanta, Georgia, posted an 18.8-percent decline in occupancy, the largest of any market. The smallest occupancy decrease was recorded by Washington, D.C.-Maryland-Virginia (-5.4 percent to 79.4 percent). Only two cities experienced ADR declines of more than 20 percent: New York, New York (-31.6 percent to US$208.61) and San Francisco/San Mateo, California (-22.8 percent to US$133.66). The only market to report a single-digit RevPAR decrease was Nashville, Tennessee (-9.2 percent to US$52.65). New York reported the largest decrease in that metric, which was down 39.4 percent to US$164.90.
Among the seven chain-scale segments, the Midscale with Food and Beverage segment posted the largest drop in occupancy (-14.6 percent to 52.7 percent). The Luxury segment led the performance declines in the remaining two key performance measurements. It experienced a 20.1-percent ADR decline to US$237.05, and a 31.3-percent fall in RevPAR to US$150.40.
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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