Softscribe Inc.'s 'Eye on Innovation' solution series is a monthly video press release that gives hotel operators a quick boost in business confidence by spotlighting a technique, idea or strategy that can improve topline revenue, guest loyalty or operating efficiency.
1-minute video: Julie Keyser-Squires explains the benefits of flow-through.
Innovators:
Joseph S. Bello, CHA, vice president, asset management, Inland American Lodging Advisors, Inc. and the Inland Asset Management Team.
Warren Winslow, CPA, CHAE, CHTP, Corporate Controller for Peabody Hotel Group
Where they innovated:
At 103 properties controlled by Inland American Lodging Advisors (IALA) and owned by Inland American Lodging Corporation.
At Peabody Hotel Group, which operates three of its own branded properties and six additional hotels with Hilton and IHG flags.
What they innovated:
First, both leaders automated the flow through reporting process that calculates after budget profitability for departments, properties and hotel groups. Then, they used the tool to develop stronger managers.
'A low Gross Operating Profit flow-through triggers greater focus on a hotel by our asset management team, as well as our various management companies. This helps us develop critiques and action plans together that ultimately maximizes ownership value.' - Joseph Bello
'When your property teams are educated regarding the foundation and application of flow-through, they are inevitably better managers, because they understand what it takes to retain and allow more revenue to flow to the bottom line.' - Warren Winslow
Who helped:
The professional team at Aptech Computer Systems, Inc. with Aptech's Executive(R) business intelligence tool.
Can you innovate too?
Yes! 1. Focus on flow-through whether you calculate it manually or with an automated system. 2. Continue to pay close attention to the impact your expenses have on new revenue. 3. Train your team to monitor your flow-through score weekly.
Contacts:
Softscribe Inc., Julie Keyser-Squires, Julie(at)softscribeinc(dot)com, 404-256-5512
Aptech Computer Systems, Jill Wilder, vueinfo(at)aptech-inc(dot)com, 412-963-7440
About Softscribe(R) Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals. We do this with an emphasis on relationships and our own blend of emerging social media + traditional public relations + technology-based solutions. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies. We would love to help you, too. For more information please visit www.softscribeinc.com.
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
www.softscribeinc.com
www.marketingsnacks.com
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