Hospitality Management Firm Contracts Optimization Services for Fourteen Hotels
The Packard Companies, based in San Diego, California, has contracted Worldwide Revenue Solutions (WRS) for Internet optimization services for a fourteen-property portfolio. WRS is a Dallas-based Internet marketing and search engine optimization (SEO) company specializing in service to the hospitality industry.
The Packard Companies, comprised of Packard Realty, Inc. (PRI), Packard Hospitality Group, LLC (PHG) and Packard Management Group (PMG), owns and operates more than fifteen hotels across the United States and manages assets for several more. The impressive portfolio spans several national and international brands including Holiday Inn, Hilton, Crowne Plaza, Courtyard by Marriott, Radisson, Best Western, Howard Johnson and Hyatt as well as independent properties.
Such a varied portfolio is a perfect match for the services of WRS, which promotes brand optimization and brand utilization as a key expertise. All properties in the contracted fourteen will receive content writing, SEO and Web 2.0 and social media integration, while several will also receive custom Web sites developed in-house at WRS. WRS has also developed a new corporate Web site for The Packard Companies.
Purchased in 1998 by Michael and Carrin Goldstein, The Packard Companies has a proven history of successful hotel management, growing from just two employees to over 1,100 in less than ten years. A strategic relationship with WRS will boost the financial security of existing properties, allowing Packard to continue to grow even in this difficult economic climate.
Michael Goldstein, President and CEO of The Packard Companies, is excited about the WRS strategy and what it means for Packard hotels:
'More and more of our customers are turning to the Internet to educate themselves about hotel offerings prior to making their reservations. This partnership will improve our hotels' presence on the Internet and help us stand out among the competition.'
WRS was founded in 2005 by Linda and Aziz Ghaffari as a 'one-stop shop' for hotel owners seeking Internet marketing services, marketing knowledge, eTools, SEO services, content writing, Customer Relationship Management (CRM) and intelligent Social Media solutions. With these tools, WRS maintains a focus on maximizing return on investment and complete brand resource utilization for its partnered owners.
"We're thrilled and complimented to be selected for Internet optimization services of The Packard Companies' diverse portfolio," says Linda Ghaffari, President of WRS. "We're confident that our expert, brand-centric approach will succeed in maximizing portfolio revenue at the property level."
To learn more about The Packard Companies, visit their new Web site at http://www.packard-1.com/ .
To learn more about WRS, visit their Web site at http://www.wrsol.com/
About The Packard Companies
The Packard Companies is an alliance of three dynamic organizations, collectively owned and operated under one expansive umbrella. The unique integration of our three companies - Packard Realty, Inc. (PRI), Packard Hospitality Group (PHG) and Packard Management Group (PMG) - allows us the knowledge and expertise to provide full-service turn-key hotel, HOA and project development and management for our clients and to ensure the maximum ROI. Team work, specialization and innovation make The Packard Companies different. Learn more at http://www.packard-1.com/
About Worldwide Revenue Solutions (WRS):
WRS is a Search Engine Optimization (SEO) company in Dallas, Texas, founded by Aziz and Linda Ghaffari. WRS is a privately-owned hospitality Internet marketing company developed as an online marketing partner for hotels to optimize revenue from Internet and brand resources. WRS offers over 50 years of combined hospitality industry experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, web site design and development, as well as Customer Relationship Management (CRM) execution and Social Media management. For more information on WRS and its services, call 972-424- 2200, e-mail info@wrsol.com or visit our Web site at http://www.wrsol.com/
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