Apical Resource Group LLC chosen by ResortSuite for Sales Team Augmentation(TM) Services

Sales Team Augmentation changes the playing field related to how companies sell their products and manage their sales team. Apical enables companies to focus on their larger, major accounts and use STA to augment their current and future sales initiatives.

The structure is fairly simple yet addresses an immediate need. Apical will be able to parachute in a highly qualified team, get them trained and selling the client's products within a very short time frame. Apical STA teams will be contractors and as such, the clients will not have to bear the brunt of benefits, tracking, follow-up and mentoring. This is all up to Apical. The upside for the client is substantial.

'Apical Resource Group is very excited about this new relationship with ResortSuite', stated Alan E. Young, Partner at Apical Resource Group. 'We believe that the technology market is now ready to embrace a new way of selling their products and services and we are proud that ResortSuite believes in Apical and this new initiative. As a leading provider of integrated guest-focused hospitality management software, ResortSuite has an extremely strong solution for the hospitality and spa industries and we know that together, we will be able to increase the sales and visibility of ResortSuite's solutions even further.'

'We are extremely happy to be working with Apical Resource Group and its new Sales Team Augmentation initiative,' stated Frank Pitsikalis, Founder and CEO of ResortSuite. 'We are now living and working in a different time where companies need to look to new models where they can increase sales. Our ResortSuite solutions are gaining market share at a very fast pace and we want to ensure that we address the hospitality industry and its needs effectively. Our relationship with Apical will be able to help us continue to grow quickly and effectively.'

Apical's STA may also be used to undertake market segments that are geographic or customer-focused; such as, properties with 75 rooms or less, F&B establishments which cannot sustain a salaried sales person, and/or non-North American based companies expanding into this market and do not wish to incur the cost of establishing and managing a sales presence remotely. The Sales Team Augmentation initiative will reduce the opportunity cost of these types of sales and thus ensure that companies garner the best possible margins.

About Apical Resource Group LLC
Apical Resource Group LLC. is a wholly owned travel and hospitality technology, sales and marketing recruiting firm. Apical focuses on recruiting for mid-level to executive positions and offers a new and aggressive solutions model. For a complete overview or additional information about Apical, please contact an Apical Solutions Representative at 1-770-517-5580 or visit the Apical's Web Site at www.apicalresourcegroup.com.

About ResortSuite
ResortSuite is a sophisticated and fully integrated customer-centric hospitality management software solution developed specifically for hotels and resorts, boutique hotels, spas, clubs and leisure operations, and their multifaceted business areas. The ResortSuite solution is built on an Oracle database and includes the following specialized modules: PMS, SPA, CATERING, F&B, GOLF, SKI, CLUB, RETAIL, CONCIERGE, and WEB. All modules oversee the areas of an operation in parallel but share common core capabilities, creating a customer centric, integrated hospitality management solution. ResortSuite prides itself on delivering exceptional support and forging strong business relationships with its clients and partners and was awarded Hotelier Magazine's 2005 Supplier of the Year Award. For more information on the ResortSuite solution, please visit www.resortsuite.com.


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